Senior Director, Marketing Effectiveness

Braintree - New York, NY

Full-time - Senior

New York, NY

Personal and Laundry Services

About the position

The Investment ROI and Effectiveness Leader at PayPal is a pivotal role that oversees cross-functional initiatives and governance to ensure the total investment's effectiveness for the Consumer segment and Global Marketing. This leader will be responsible for designing and developing a best-in-class measurement framework that guides and optimizes investment decisions. By collaborating closely with business analytics and technology teams, the individual will develop and implement capabilities that provide real-time insights into the impact of marketing actions across the Consumer funnel. As part of the newly established Investment ROI and Effectiveness office within the Consumer/Marketing organization, this leader will play a crucial role in developing and implementing a high-fidelity ROI measurement framework. This framework is intended to empower better decision-making by commercial and marketing leaders, optimize returns, and ensure the effectiveness of investments. The office will work in close collaboration with Finance, Marketing, Business Analytics, and Consumer Segment owners to achieve its objectives. The leader will also collaborate with the CFO's office to align on a strategic investment framework for the Consumer segment and Marketing, while establishing the investment governance process to ensure visibility and accountability. Additionally, the leader will directly manage a team of ROI/Effectiveness professionals responsible for planning, executing, and sustaining all ROI/Effectiveness programs and projects.

Responsibilities

• Partner with the CFO's office to develop financial models that assess the financial performance of projects and investments.
• Create and execute governance process for monthly and quarterly investment reviews.
• Analyze performance data to identify trends, insights, and areas of improvement to increase the return on investment for Consumer and Marketing initiatives.
• Develop and implement strategies to enhance the effectiveness and efficiency of marketing campaigns/programs.
• Develop high-fidelity measurement framework to enable better decision-making by commercial and marketing leaders, thereby increasing ROI.
• Serve as the business stakeholder to the business analytics and technology teams, presenting business requirements and providing input to develop and deploy measurement models (Media Mix Model, Multitouch Attribution, A/B test, Match market, etc).
• Present findings and strategic recommendations to senior management to optimize media mix, creatives, messaging, and overall cost of acquisition.
• Partner with the business operations office on the execution of the consumer segment operating rhythms.

Requirements

• 10-15 years of relevant experience, including several years in senior leadership roles overseeing ROI/effectiveness initiatives.
• Proven executive leadership experience in driving large-scale measurement programs and managing complex change initiatives within a corporate environment.
• Proven experience in Marketing Mix Models, Multitouch Attribution, Last touch attribution to measure end-to-end campaigns.
• Passion for staying on the cutting edge of marketing and tech capabilities that deliver real-time insights for investment optimization.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities.
• Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.
• Successful track record of building and leading high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement.
• Experience in financial services/payment industry is a plus.

Benefits

• Annual performance bonus or other incentive compensation
• Equity
• Medical insurance
• Dental insurance
• Vision insurance
• Other benefits