Senior Director Marketing, Med Administration, Infusion

$181,300 - $326,300/Yr

BD - San Diego, CA

Full-time - Senior

San Diego, CA

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Senior Director of Marketing for Infusion Solutions in the US Region will spearhead the development of the vision, multi-year growth strategy, and annual marketing plans to achieve business goals for MMS Infusion Solutions. This role is pivotal in driving a $1.2B annual revenue segment and ensuring above-market growth through collaboration with sales leadership and global marketing teams. The position involves leading a team of marketers and reporting directly to the Vice President of Marketing, MMS, US Region.

Responsibilities

• Lead day-to-day US Region marketing efforts to meet growth targets for Infusion Solutions.
• Create and execute programs to support above-market growth rates and deliver on BD Annual Strategic Review commitments.
• Partner with Global Platform Marketing on market development initiatives and support marketing launch plans for new enhancements.
• Leverage third-party strategic partnerships to drive growth in joint solutions.
• Collaborate across the BD organization to position and grow end-to-end infusion solutions.
• Coach and develop the marketing team in best practices of the BD Way of Marketing.
• Identify new business opportunities and develop marketing programs to retain and increase penetration in existing customers.
• Measure and track program effectiveness and marketing return-on-investment.
• Leverage digital marketing programs and Business Development Representatives to deliver Sales Qualified Opportunities.
• Partner with Sales Leaders to drive sales process rigor and training.
• Manage monthly demand forecasts, quarterly financial forecasts, and annual budgets.
• Cultivate strong relationships with key opinion leaders and customers to inform marketing plans.
• Partner with clinical marketing to maximize key customer engagements.
• Maintain and track market share and stay updated on market dynamics.

Requirements

• Bachelor's degree required; Master's preferred.
• Minimum of 12 years of experience in relevant marketing roles.
• Experience in the healthcare industry required; capital experience preferred.
• Acute care medication management experience preferred.
• Strong analytical skills to translate data into actionable insights.
• Excellent verbal and written communication skills with a proven track record.
• Proven leadership abilities and people management skills.
• Ability to influence key stakeholders at all levels of the organization.
• Ability to work independently and collaboratively as part of a team.
• Strategic thinker capable of navigating ambiguity and complexity.
• Detail-oriented with a passion for delivering results.
• Growth mindset.

Benefits

• Competitive salary range from $181,300 to $326,300 annually.
• Opportunities for professional development and learning through BD University.
• Rewards and recognition programs to promote a performance-based culture.