Senior Director Marketing, Med Administration, Infusion

$181,300 - $326,300/Yr

BD - San Diego, CA

Full-time - Senior

San Diego, CA

Miscellaneous Manufacturing

About the position

The Senior Director of Marketing, Infusion Solutions, US Region will lead the development of the vision, multi-year growth strategy, and annual marketing plans design and execution to meet business goals for MMS Infusion Solutions in the US Region. This position is pivotal in ensuring that the short and long-term growth objectives for the MMS Business are achieved, working closely with US MMS Sales Leadership and the Global Marketing teams. The role is responsible for managing an estimated annual revenue of $1.2 billion within the US market segment and is accountable for delivering above-market growth. The Senior Director will lead a team of marketers and report directly to the Vice President of Marketing, MMS, US Region. In this role, the Senior Director will oversee day-to-day marketing leadership for the US Region, focusing on meeting growth targets for Infusion Solutions, which includes the BD Alaris System, software, service, consumables, and solutions. The position requires the creation and execution of programs that support above-market growth rates, aligning with BD's Annual Strategic Review commitments. The Senior Director will partner with Global Platform Marketing on market development initiatives and drive the adoption of new enhancements and innovations through comprehensive marketing launch support plans. Additionally, the role involves providing Voice-of-Customer (VOC) insights to inform future product development roadmaps and leveraging third-party strategic partnerships to drive growth in joint solutions. The Senior Director will also be responsible for identifying new business opportunities, developing marketing programs to retain and increase penetration in existing BD customers, and converting competitive accounts. This includes measuring and tracking program effectiveness and marketing return-on-investment, effectively leveraging digital marketing programs, and collaborating with Sales Leaders to drive sales process rigor and training. The position requires a strong focus on value-based pricing strategies, creative go-to-market models, and contracting excellence to accelerate sales growth and profitability. Furthermore, the Senior Director will manage monthly demand forecasts, quarterly financial forecasts, annual budgets, and multi-year strategy plans, ensuring timely and accurate communication of sales forecasts and performance drivers. General leadership responsibilities include collaborating across all BD Business Units to drive key strategic initiatives, managing expense budgets, and leading talent management efforts within the marketing team. The Senior Director will advocate for a strong customer focus, engage and activate the sales force and customers to drive strategic initiatives, and perform other related duties as assigned by the VP. The role requires flexibility to travel within the US to other BD locations and customer sites up to 25% of the time.

Responsibilities

• Lead the development of the vision and multi-year growth strategy for MMS Infusion Solutions in the US Region.
• Create and execute annual marketing plans to meet business goals for Infusion Solutions.
• Work closely with US MMS Sales Leadership and Global Marketing teams to achieve growth objectives.
• Oversee day-to-day marketing leadership for the US Region, focusing on growth targets for Infusion Solutions.
• Develop and execute programs to support above-market growth rates and BD Annual Strategic Review commitments.
• Partner with Global Platform Marketing on market development initiatives and marketing launch support plans.
• Provide Voice-of-Customer (VOC) insights for future product development roadmaps.
• Leverage third-party strategic partnerships to drive growth in joint solutions.
• Identify new business opportunities and develop marketing programs to retain and increase penetration in existing customers.
• Measure and track program effectiveness and marketing return-on-investment.
• Leverage digital marketing programs and Business Development Representatives to deliver Sales Qualified Opportunities.
• Collaborate with Sales Leaders to drive sales process rigor, training, and funnel management.
• Manage monthly demand forecasts, quarterly financial forecasts, annual budgets, and multi-year strategy plans.
• Cultivate strong relationships with key opinion leaders, customers, and professional associations.
• Engage with customers to gather insights and inform marketing plans.
• Collaborate with clinical marketing and customer partnerships to maximize key customer engagements.

Requirements

• Bachelor's degree required; Master's preferred.
• Minimum of 12 years of experience in relevant marketing roles.
• Experience in the healthcare industry required; capital experience preferred.
• Acute care medication management experience preferred.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills; proven track record of effective presentations.
• Proven leadership abilities and people management skills.
• Ability to influence key stakeholders at all levels of the organization.
• Ability to work independently and collaboratively as part of a team.
• Strategic thinker capable of navigating ambiguity and complexity.
• Detail-oriented with a passion for delivering results.
• Growth mindset.

Benefits

• Competitive salary range from $181,300.00 to $326,300.00 USD annually.
• Opportunities for professional development and continuous learning through BD University.
• A culture that values diversity, equity, and inclusion.
• Performance-based rewards and recognition programs.