OMD - Los Angeles, CA
posted 3 months ago
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise, and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets, and backgrounds. Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data to inform audience strategies in support of the planning team, to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy, to measure business outcomes driven by our marketing efforts, and to understand drivers for business growth to support our clients' marketing decisions. The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals. We are looking for a Senior Director on the Marketing Science team, a leader who will be accountable for the analytics strategy and for the delivery of our work across audience analytics (audience strategy, audience insights, segmentation, etc.), measurement and business intelligence (measurement framework, learning agenda, optimizations, post-campaign analytics, etc.), and advanced analytics (predictive modelling, data science) to lead some of our largest accounts across OMD USA. You will own the relationship with key clients and manage a team to drive your vision for the account. You will own the Marketing Science roadmap on this account and will be accountable to drive continuous improvement on our work. Collaboration with other leaders across Planning, Investment, and Business Operations is key to deliver on your clients' business objectives.