SENIOR DIRECTOR, MARKETING

BBVA - Houston, TX

Full-time - Senior

Houston, TX

0

Management of Companies and Enterprises

About the position

The Senior Director of Marketing at Houston Dynamo FC is a pivotal role responsible for the development and execution of comprehensive marketing strategies for the club's various brands, including the Houston Dynamo, Houston Dash, Shell Energy Stadium, and Houston Dynamo Dash Charities. This position is essential for enhancing brand awareness, expanding the fan base, and generating revenue through partnerships, ticketing, and retail initiatives. The Senior Director will lead innovative marketing campaigns and initiatives aimed at promoting growth objectives throughout Houston and beyond, ensuring that the club's marketing efforts resonate with diverse audiences and foster community engagement. In this role, the Senior Director will create, plan, and direct year-round marketing strategies that align with club initiatives and strategic partnerships. This includes building promotional plans that support marketing initiatives and fan growth goals, as well as collaborating with internal teams such as creative, partnerships, ticketing, and community outreach to develop engaging content and programs. The position requires a strong focus on data and analytics to measure the effectiveness of marketing initiatives, identify trends, and make informed decisions that drive business growth. Additionally, the Senior Director will manage the marketing budget, ensuring efficient resource allocation to maximize return on investment (ROI). Leadership is a key component of this role, as the Senior Director will mentor and develop a high-performing marketing team, fostering a culture of creativity and collaboration. Building relationships with partners, media, influencers, and fan groups is also crucial to enhance the organization's reputation and engagement with potential fans. The Senior Director will participate in league-led initiatives and serve as a liaison between the leagues and the club, ensuring alignment with broader marketing strategies and objectives.

Responsibilities

• Create, plan and direct year-round marketing strategies and tactics that support club initiatives and strategic partnerships, evolve the brand, and grow the fan base.
• Build campaigns and promotional plans to support marketing initiatives, fan growth goals and brand buzz objectives; including copywriting, creative brief development, and execution.
• Collaborate with internal groups, including creative, partnerships, ticketing, PR, game presentation and community, to innovate and create concepts, programs, campaigns and content aimed at engaging fans and carrying targeted messaging to other key audience segments in our market.
• Build and execute fan engagement, branding, and database growth campaigns across a wide variety of mediums. Set strategic goals and segmentation strategies for effective post-campaign analysis and evaluation.
• Utilize data and analytics to measure the effectiveness of marketing initiatives, identify trends, and make informed decisions.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, communication, and continuous improvement.
• Foster relationships with a variety of partners, including fan groups, media, influencers, and alumni, to grow and deepen the organization's reputation and engagement with key demographical and geographical segments where potential HDFC fans are present.
• Participate in MLS and NWSL led initiatives and serve as a liaison between the leagues and Club.
• Help to create and deliver polished, compelling presentation materials on marketing strategies, event plans and recaps as needed for internal and external stakeholders.

Requirements

• Bachelor's degree in Marketing, Sports Management, Communications or related field.
• Minimum of 10 years of experience (or equivalent) in marketing, with at least 5 years in a leadership role within the sports industry.
• Demonstrated success in developing and executing effective marketing strategies that drive business growth.
• Strong leadership and team management skills with the ability to inspire and motivate a diverse team.
• Experience in crafting compelling marketing messaging and campaigns for various audiences.
• Ability to create executive presentations to communicate marketing initiatives and results.
• Proficiency with the MS Office Suite and project management tools.
• Must be able to work nights, weekends, and holidays, as the event calendar requires.

Nice-to-haves

• Ability to professionally work alongside high-profile talent and prioritize team brand.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Excellent writing, editing, communication (written and verbal), and organizational skills.
• Sharp attention to detail, ensuring accuracy and consistency across all marketing activity.
• Strong interpersonal skills and the ability to work collaboratively with different departments and team members.
• Ability to take initiative, prioritize tasks, and problem-solve.
• Genuine passion for sports and a deep understanding of the sports industry and fan behavior.