Performance Review Institute (Pri) - Warrendale, PA
posted 2 months ago
The Senior Director of Marketing Communications will play a pivotal role in shaping and executing the global marketing strategy for SAE International. This position requires a seasoned professional with a strong background in integrated marketing, particularly in digital, social, and mobile platforms. The successful candidate will be responsible for developing impactful marketing strategies that align with organizational objectives and enhance brand visibility on a global scale, with a focus on expanding presence in Europe and Asia. In this role, the Senior Director will lead the planning and execution of comprehensive marketing campaigns across various platforms, including digital channels, social media, email, physical mailings, and events. The individual will craft and implement branding strategies that authentically reflect the organization's mission, vision, and values, ensuring cohesive communication both internally and externally. Performance monitoring will be a key responsibility, as the director will evaluate campaign effectiveness, measure ROI, and provide regular reports to leadership to facilitate data-driven decision-making. Additionally, the Senior Director will oversee the creation of marketing content, ensuring alignment with strategic messaging and engagement goals. This includes managing the website strategy and e-commerce initiatives to drive retail sales while maintaining brand integrity. The role also involves managing relationships with external marketing agencies, negotiating contracts, and monitoring their performance to ensure alignment with SAE International's goals. Budget management is crucial, as the director will prepare annual budgets, analyze variances, and implement corrective actions as necessary. Furthermore, the position entails recruiting, training, and developing marketing staff to foster a high-performing team.