Senior Director, Marketing

Legrand Av - Eden Prairie, MN

Full-time - Senior

Eden Prairie, MN

About the position

The position at Legrand involves leading marketing strategies and initiatives to drive growth and enhance customer engagement. The role requires a deep understanding of business goals, market insights, and customer needs, translating these into effective marketing strategies. The individual will manage a team, develop marketing programs, and collaborate with various departments to optimize performance and drive revenue.

Responsibilities

• Build a tiered and tailored programming strategy that supports account segmentation and leverages mutual opportunities between customers and Legrand.
• Influence roadmaps with rigorous VOC research and insights, market intelligence, and competitive intelligence.
• Partner with Sales leadership on the unified funnel from lead generation to customer retention.
• Execute with a digital tools and processes-first mindset to optimize conversion and investment.
• Measure the impact of partner programs and refine go-to-market strategies accordingly.
• Establish KPIs and dashboards to track performance.
• Develop a framework for account management across channels to identify efficiencies and drive collaboration.
• Identify and champion opportunities to drive revenue and effective engagement.
• Innovate and implement effective processes, tools, and automation for marketing.
• Drive overall marketing strategy aligned with business goals and growth opportunities.
• Collaborate with various teams to develop Go-To-Market actions, branding, and channel strategy.
• Develop content strategy supported by automation and digital tools for customer engagement.
• Manage and inspire a team of direct and indirect reports, fostering a positive team atmosphere.
• Monitor workloads and provide resources as needed to support team effectiveness.
• Manage budgets and provide guidance to teams monthly.
• Support compliance with privacy and confidentiality of information.

Requirements

• Bachelor's Degree in marketing or related area.
• Minimum of 10 years progressive experience in Sales and/or B2B Marketing.
• Minimum of 5 years supervisory/management experience.
• Extensive experience in marketing strategies that optimize customer lifetime value.
• Proven ability to lead teams and inspire employees at all levels.
• Excellent project management, planning, and organizational skills.
• Strong understanding of marketing tools, trends, and methodologies.
• Proficient in various marketing automation tools with seamless integrations with Salesforce.
• Strong written and oral communication skills.

Nice-to-haves

• Master's Degree in marketing or related area.
• Digital marketing experience including social media.
• Content development and Account Based Marketing experience.
• Experience with market intelligence and competitive intelligence.

Benefits

• Comprehensive benefit package
• Career development opportunities
• Fun and engaging work environment