Senior Director Marketing

Vertical Bridge Reit - Boca Raton, FL

Full-time - Senior

Boca Raton, FL

About the position

The Senior Director of Marketing will play a pivotal role in leading the marketing department at Vertical Bridge. This position is responsible for the planning, implementation, execution, and tracking of strategic marketing and branding initiatives. The Senior Director will oversee content creation and management, assist in developing innovative brand strategies, and manage the company's social media strategy and online presence. Additionally, this role will be accountable for both internal and external communications, ensuring that all messaging aligns with the company's goals and objectives. A key aspect of this position is to build, grow, and inspire a team of marketing professionals, fostering a collaborative and high-performing environment. In this role, the Senior Director will develop and oversee marketing team strategies that align with Vertical Bridge's objectives. They will create and implement comprehensive brand, marketing, and communication strategies, leading the execution of these strategies through the marketing team and leveraging both internal and external resources. The Senior Director will collaborate on impactful internal branding strategies and corporate marketing materials, which include brochures, presentations, email signatures, and social media content. Conducting market research and analyzing industry trends will also be essential to inform strategic decisions. The Senior Director will be responsible for producing long-form and short-form content for various platforms, including blogs, emails, press releases, and social media. They will lead the marketing team through concept creation, approvals, and optimizations, ensuring that all content reflects the desired brand and image strategies. Additionally, the Senior Director will partner in reviewing and editing external communications, such as press releases and articles, and will drive press and media exposure in collaboration with external agencies. Monthly analysis of marketing strategies and efforts will be conducted, providing results and recommendations for continuous improvement.

Responsibilities

• Develop and oversee marketing team strategies ensuring alignment with Vertical Bridge's goals and objectives.
• Create and implement brand, marketing, and communication strategies for Vertical Bridge.
• Lead the implementation and execution of strategies leveraging the marketing team and internal/external resources.
• Collaborate to create impactful internal branding strategies and corporate marketing materials.
• Conduct market research and analyze industry trends.
• Develop long-form and short-form writing for blogs, emails, letters, press releases, and social media.
• Lead and manage the marketing team through concept creation, approvals, and optimizations.
• Develop, manage, and update content on Vertical Bridge's website to reflect desired brand and image strategies.
• Partner in the review and editing of external communication efforts, including press releases and articles.
• Drive press and media exposure in collaboration with external agencies.
• Develop messaging, talking points, FAQs, and other communications for the Vertical Bridge team.
• Conduct monthly analysis of marketing strategy and efforts, providing results and recommendations.

Requirements

• Four-year degree preferred, preferably in marketing, communications, or a related field.
• Minimum 5-7 years of Marketing or Communications experience required.
• Minimum 3-5 years of proven leadership experience in building and growing a high performing team.
• Prior experience with various digital, creative, and marketing technology tools such as HubSpot, Webflow, Adobe Creative Cloud, and Salesforce.
• Proficient user of Microsoft Outlook, Word, Excel, and PowerPoint.
• Strong written, editing, and oral communication skills, with the ability to present ideas clearly and effectively.
• Demonstrated mastery in balancing multiple tasks and meeting deadlines in a fast-paced environment.
• Effective in an entrepreneurial culture, working independently and as part of a team.