Senior Director of Communications and Marketing

Georgia State University • Atlanta, GA

439d • $95,000 - $130,000

About The Position

The Senior Director of Marketing and Communications at Georgia State University's Andrew Young School of Policy Studies is a key leadership role responsible for developing and executing a comprehensive marketing and communications strategy. This position aims to elevate the school's reputation, enhance engagement with diverse constituents, and drive enrollment growth, with a strong emphasis on digital innovation.

Requirements

• Bachelor's degree and seven years of related supervisory/management experience, or a combination of education and related experience.
• Minimum of 7 years of experience in marketing and communications, preferably within higher education or a related field.
• Proven leadership experience is essential.

Nice To Haves

• Master's degree preferred.
• Strong strategic thinking and planning skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Strong project management and organizational skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Experience with media relations and public speaking.

Responsibilities

• Develop and implement a comprehensive marketing and communications plan that aligns with the school's mission, vision, and strategic goals.
• Oversee the development and maintenance of the school's brand, ensuring consistency and alignment across all platforms and communications.
• Lead the creation of compelling content for digital, print, and social media platforms to engage with prospective students, alumni, donors, and the broader community.
• Build and maintain strong relationships with media outlets to enhance the school's visibility and reputation through press releases, media pitches, and other public relations activities.
• Manage the school's online presence, including the website, social media channels, and email marketing campaigns, ensuring content is up-to-date, relevant, and engaging.
• Oversee the promotion of events, conferences, and other public engagements, ensuring effective communication and outreach strategies are in place.
• Develop and implement strategies for effective internal communication to ensure alignment and engagement among faculty, staff, and students.
• Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly to optimize results.

Benefits

• Health insurance
• Dental insurance
• Retirement plan
• Paid holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services
• Education Level: Bachelor's degree