Senior Director of Digital Marketing

$260,000 - $260,000/Yr

Bio-Techne - Denver, CO

Full-time - Senior

Denver, CO

Chemical Manufacturing

About the position

The Senior Director of Digital Marketing at Bio-Techne will lead the company's digital marketing initiatives, focusing on enhancing brand awareness, driving customer acquisition, and increasing revenue. This role involves developing and executing a comprehensive digital marketing strategy while managing a team of professionals across various digital channels.

Responsibilities

• Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
• Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Establish and monitor Digital Marketing key performance indicators and continuously test and optimize marketing strategies based on data insights.
• Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior.
• Work collaboratively with cross-functional teams to create integrated marketing campaigns.
• Establish and manage budgets for digital marketing campaigns, tracking and reporting on their effectiveness and ROI.
• Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
• Stay up to date on digital marketing tools and technologies, identifying opportunities to leverage new platforms and channels.
• Interact with executive level management, negotiate critical matters, and influence policymaking.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 7+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven experience developing and executing successful digital marketing strategies.
• Strong analytical skills and data-driven thinking.
• Excellent communication, collaboration, and leadership skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Nice-to-haves

• A science background is a plus, but not required.
• Experience leading teams in projects and procedural changes of large scope.

Benefits

• Competitive salaries with extensive medical, vision, and dental plans starting on day one.
• 401k matching and an employee stock purchase plan.
• Career development through mentorship, promotional opportunities, training, and internship programs.
• Employee resource groups, volunteer paid time off, employee events, and charity drives.
• A culture of empowerment and innovation where new ideas are encouraged.