Senior Director of Marketing & Communications

Maryhaven - Columbus, OH

Full-time - Senior

Columbus, OH

Nursing and Residential Care Facilities

About the position

Maryhaven, Central Ohio's largest and most comprehensive behavioral services provider specializing in addiction recovery, is seeking a Senior Director of Marketing & Communications. This unique opportunity is ideal for skilled, talented, and compassionate individuals who are eager to contribute to a mission-driven organization. Founded in 1953, Maryhaven has always prioritized Diversity, Equity, and Inclusion, particularly focusing on serving women in need of substance abuse recovery services. The organization is committed to excellence in quality care for all and fostering a culture that embraces the dignity of every individual. The Senior Director of Marketing & Communications will play a pivotal role in developing long-term strategies that ensure the organization is well-positioned in the market. This position involves overseeing all marketing and communications efforts, which are crucial for the growth and sustainability of the organization. The successful candidate will be responsible for creating a cohesive narrative that articulates the complex and robust work of Maryhaven, thereby enhancing fundraising efforts, client retention, and brand awareness. This role requires a deep understanding of local, state, and federal funding sources, as well as the ability to locate potential funding opportunities. In addition to strategic oversight, the Senior Director will manage relationships with external marketing agencies to foster collaboration and ensure impactful marketing initiatives. Strong interpersonal skills and project management abilities are essential, as the role involves tracking progress, reporting to the executive leadership team, and presenting to the board of directors. The ideal candidate will have a proven track record of optimizing marketing strategies based on analytical feedback and will be driven to build an effective internal communications plan that supports organizational culture and impact.

Responsibilities

• Develop long-term marketing and communications strategies for the organization.
• Ensure good market positioning of Maryhaven in the behavioral services sector.
• Oversee all marketing and communications efforts, including managing external marketing agency relationships.
• Create a cohesive narrative to articulate the organization's work and enhance fundraising, client retention, and brand awareness.
• Interpret financial data and prepare budgets and financial grant reports.
• Identify potential funding sources and understand grant funding policies and procedures.
• Track progress of marketing strategies and report to the executive leadership team and board of directors.
• Build a robust internal communications plan to support organizational culture.

Requirements

• Bachelor's degree in a related field is required.
• Ability to interpret financial data and prepare budgets and financial grant reports.
• Understanding of local, state, and federal funding sources and the ability to locate potential sources for funding.
• Knowledge of grant funding policies and procedures and applicable local, state, and federal regulations.
• Experience in creating a common narrative for organizational growth in fundraising, client retention, and brand awareness.
• Proven success in tailoring messages and outputs for various audiences.
• Experience in managing relations with an outside marketing agency.
• Strong interpersonal skills and project management abilities.
• Ability to oversee strategy execution and track progress.

Nice-to-haves

• Experience in optimizing and improving marketing strategies based on progress analysis and feedback.
• Driven to build effective internal communications that assist in culture-building.

Benefits

• Salary commensurate with experience.
• Medical, vision, and dental insurance effective on your first day.
• Paid time off (PTO) starts accruing on your first day.
• 11 paid holidays.
• 403(b) Retirement Savings Plan.
• Free Workforce Development and CEUs.
• Tuition reimbursement.