Senior Director of Marketing, First Aid Beauty

About the position

The Senior Director of Marketing at First Aid Beauty will lead the brand's marketing strategy and oversee a diverse team responsible for product development, brand creative, and consumer engagement. This role is pivotal in driving brand growth through innovative campaigns and strategic insights, ensuring the brand's identity and purpose resonate with consumers. The position requires strong leadership skills to build high-performing teams and collaborate effectively across functions.

Responsibilities

• Lead a full brand refresh focusing on brand story and positioning.
• Crystallize the brand vision and develop a bold brand-centric strategy.
• Oversee teams across multiple functions for effective collaboration.
• Ensure clear vision around brand purpose and ambition.
• Maintain the integrity of First Aid Beauty's brand identity across all consumer touch points.
• Lead Global Product Development to enable award-winning new product development.
• Collaborate with the creative director to produce consistent creative content.
• Anticipate consumer needs through understanding customer behavior.
• Design marketing and customer acquisition strategies to grow the brand.
• Manage P&L and build a budget to support profit targets.
• Analyze customer insights and market trends to build successful strategies.
• Liaise with corporate partners to share best practices.
• Act as the face of the brand to industry press and external stakeholders.

Requirements

• 10+ years of experience in marketing or brand management.
• Experience in beauty and consumer packaged goods.
• Bachelor's degree in Business, Marketing, Communications, or equivalent preferred.
• Strong knowledge of global markets and brand program management.
• Collaborative and empathetic leadership skills.
• Experience in building multi-year strategic plans.
• Proactive and entrepreneurial mindset.
• Solid understanding of market research and data analysis methods.

Nice-to-haves

• Experience across large corporations and small businesses.

Benefits

• Salary range of $182.6k - $251k/year
• Bonus opportunities
• Equity options
• Comprehensive benefits package