Senior Director Of Marketing, North America

$200,000 - $225,000/Yr

Hirewell - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

As the Senior Director of Marketing for North America, you will play a pivotal role in shaping and executing marketing strategies that align with our global objectives. This position requires a strategic thinker with a proven track record in SaaS B2B marketing, particularly in leading teams and driving growth through innovative marketing initiatives. You will be responsible for crafting a comprehensive marketing strategy that resonates with the North American market while ensuring it is integrated with the overall company vision. Your leadership will guide a dynamic team, enabling them to implement large-scale marketing plans that are data-driven and impactful. In this role, you will shape the company's tone of voice and key messaging tailored to the North American audience. Collaboration with global growth and product marketing teams will be essential to deliver programs that effectively generate demand and facilitate deal progression. You will also be tasked with recruiting, leading, and developing a high-performing marketing team in partnership with HR, ensuring that the team is equipped with the necessary skills and knowledge to excel in the industry. Managing the marketing budget efficiently will be crucial, as you will need to ensure that it delivers strong results and supports growth initiatives. You will align local product marketing and sales enablement strategies with regional preferences, enhancing our communication and brand strategies to amplify our presence across North America. Staying engaged with global leadership will be vital to ensure that your marketing efforts receive company-wide support. Additionally, you will analyze market trends and customer insights to refine marketing approaches and collaborate closely with the Sales team to drive revenue growth.

Responsibilities

• Craft and implement a comprehensive marketing strategy for North America, connecting it with our overall company vision.
• Shape the company's tone of voice and key messages to the North America market.
• Work with global growth and product marketing teams to deliver programs that have a tangible and measurable effect on demand generation and drive deal progression.
• Recruit, lead, and develop a high-performing marketing team in partnership with HR.
• Manage your marketing budget efficiently, ensuring it delivers strong results and growth.
• Align local product marketing and sales enablement strategies with the particular needs to resonate with regional preferences and demand.
• Shape our communication and brand strategies, amplifying our presence across North America.
• Stay engaged with global leadership to make sure your marketing efforts are supported company-wide.
• Create training programs that keep your team ahead in industry knowledge and effectiveness.
• Analyze market trends and customer insights to refine your marketing approaches and work alongside Sales to make sure marketing drives revenue.

Requirements

• 12+ years' SaaS B2B marketing experience, including 6 years in a management role.
• Experience as a strong people leader, mentor, and an exceptional executor who always follows through.
• Proven success with optimizing the B2B inbound funnel, working with Sales and SDR functions as one unified team to drive the company's growth.
• Exceptional writing, communication, and presentation skills.
• Great organizational, project management, and time management skills.
• Demonstrated track record of establishing marketing programs that generate awareness, build strong relationships, and drive business growth.
• Ability to travel at least 20%.

Nice-to-haves

• Experience in the mobile, digital marketing, and/or advertising space.
• Being introduced by a current team member.