Senior Director of Marketing Operations

About the position

At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences. We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #16 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth. At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker. Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others. Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures. Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward. Talkdesker: YOU! This is a high-impact leadership role where you will architect, lead, and optimize the full function of marketing operations. You will drive process excellence, systems integration, data governance, and operational enablement across a globally distributed team. We need a decisive, execution-driven leader who thrives in fast-paced environments, communicates clearly, and embodies transparency and integrity. You’ll partner closely with Revenue Operations, Demand Generation, Product, and Sales to ensure marketing execution is precise, agile, and performance-driven. This role will also be a strategic force in goal setting, performance tracking, and ongoing operational planning, owning our weekly, monthly, and annual reporting cadences and business reviews. Your work will directly influence how the marketing organization stays accountable and focused in the short and long term. We want to meet you if you’re passionate about AI, data, planning, and delivering results that accelerate pipeline and revenue.

Responsibilities

• Build and execute a scalable global marketing operations strategy aligned with GTM goals.
• Lead and mentor a team of two onshore and two offshore professionals, fostering a high-accountability and results-oriented culture.
• Partner with the CMO and Marketing leadership to ensure operational alignment with strategic objectives.
• Lead ongoing planning processes (quarterly, annual, and rolling planning).
• Track progress against marketing goals and lead weekly, monthly, and annual reporting cadences.
• Manage and execute business reviews (QBRs, MBRs, WBRs) in partnership with Marketing and Revenue leaders.
• Ensure alignment across planning cycles, OKRs, resource allocation, and budgeting.
• Own and optimize core systems: Marketo, Salesforce.com, 6Sense, Bizible, LeanData.
• Ensure seamless data flow and campaign execution across platforms.
• Define and enforce operational standards, workflows, and system documentation.
• Champion the use of AI in marketing operations and campaign planning.
• Partner with internal stakeholders and external agencies to develop AI agents for campaign creation, execution optimization, and intelligent segmentation.
• Pilot automation and personalization programs that scale impact and reduce manual work.
• Lead funnel and pipeline reporting, forecasting, and attribution modeling.
• Build dashboards and KPI frameworks to track performance across all campaign types and channels.
• Ensure accuracy, timeliness, and transparency of marketing data.
• Create systems and processes that support flawless campaign execution.
• Build SLAs, QA protocols, and scalable campaign templates for cross-functional partners.
• Drive continuous improvement in the execution and performance of all marketing programs.
• Collaborate closely with Sales Ops, RevOps, Demand Gen, Product Marketing, and Content.
• Lead marketing process integration with sales and customer lifecycle efforts.
• Ensure lead scoring, routing, and follow-up processes are optimized and service-level aligned.

Requirements

• 10+ years of experience in B2B SaaS marketing, with at least 5 years leading marketing operations.
• Proven success leading global teams, including offshore and onshore resources.
• Deep, hands-on expertise with Marketo, 6Sense, Bizible, and Salesforce.com.
• Familiarity with modern BI tools (e.g., Looker, Snowflake, Tableau).
• Experience driving marketing ops transformations that improved pipeline, process, and productivity.
• Demonstrated use of AI and automation in marketing operations or campaign planning.
• Strong cross-functional communicator and collaborator; experienced working with GTM and Product teams.
• Proven experience owning marketing planning and reporting cadences, with a strong operational mindset.
• Track record of thriving in high-change, high-growth startup environments.
• High integrity and transparency—leads with humility, accountability, and candor.
• Bachelor's degree required; advanced degree or certifications in marketing ops, analytics, or martech is a plus.

Nice-to-haves

• Experience supporting product-led growth and ABM strategies.
• Understanding of GDPR/CCPA compliance in martech infrastructure.
• Exposure to emerging AI martech tools (e.g., ChatGPT, Jasper, Mutiny, Drift).

Benefits

• Competitive salary, equity, and benefits.
• Flexible remote work, a culture of ownership, and a company that values truth, integrity, and collaboration.