Senior Director of Marketing

$85,000 - $100,000/Yr

A Noise Within - Pasadena, CA

Full-time - Senior

Pasadena, CA

Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Director of Marketing at A Noise Within (ANW) is a key leadership role responsible for overseeing audience development and marketing strategies for the organization. This position involves crafting a compelling brand identity, engaging diverse audiences, and driving ticket sales for mainstage productions and events. The successful candidate will work collaboratively in a fast-paced environment, leading a team to achieve marketing goals and contribute to the organization's strategic initiatives.

Responsibilities

• Crafts and enforces ANW's institutional brand voice across all patron interactions.
• Develops key messaging, visuals, and content for ANW projects for communication platforms.
• Develops and executes strategic marketing plans for subscription and single ticket sales.
• Oversees Marketing Manager to ensure effective campaign execution.
• Guides development of marketing and ticketing reports and oversees audience research projects.
• Develops annual department budgets to support effective campaign plans.
• Negotiates ad buys with vendors for optimal exposure.
• Collaborates on ticket pricing and inventory management with the Patron Services Manager.
• Manages direct mail marketing and oversees marketing contractors.
• Develops and maintains relationships with key journalists for media relations.
• Oversees development of press releases and ensures adherence to brand voice.
• Develops equity, diversity, and inclusion standards for marketing communications.

Requirements

• Minimum of 4 years of senior level marketing experience, focusing on branding and data-driven strategy.
• Minimum of 3 years of management experience, leading a team of 3 or more.
• Minimum of 3 years of experience at a cultural organization (performing arts, museum, or visitor attraction).
• Ability to inspire diverse teams toward shared objectives.
• Superior creative vision and ability to direct teammates effectively.
• Strategically minded with the ability to leverage data for marketing plans.
• Excellent communication skills with stakeholders at all levels.
• Experience with CRM databases such as Spektrix or equivalent.

Nice-to-haves

• Experience in the performing arts sector.
• Familiarity with data mining for marketing insights.
• Commitment to equity, diversity, and inclusion initiatives.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid holidays
• Paid time off
• Company-matched retirement savings plan
• Vision insurance