Senior Director of Marketing

$22,200 - $22,200/Yr

Karlsruher Institut für Technologie KIT - Boise, ID

Full-time - Senior

Remote - Boise, ID

Educational Services

About the position

The Senior Director of Marketing at Kit is responsible for leading the marketing team to enhance brand recognition and drive customer acquisition. This role involves developing and executing a marketing strategy aimed at professional creators, analyzing market trends, and making data-driven decisions to achieve growth in Monthly Recurring Revenue (MRR). The position requires collaboration across various departments and a focus on continuous improvement and team management.

Responsibilities

• Build and execute a marketing strategy focused on reaching a professional creator target audience.
• Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.
• Conduct market and trend analysis to stay ahead of industry trends and market shifts.
• Define, track, and report on top of funnel metrics, building hypotheses and testing them regularly.
• Set a clear and focused strategy for the marketing team, continually reassessing performance and priorities.
• Collaborate closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

Requirements

• Broad marketing knowledge and experience, particularly in product marketing.
• Fluency in marketing metrics and data analysis.
• Experience in formulating cohesive marketing strategies based on customer insights.
• Ability to build and work within nimble systems that promote thoughtfulness and speed.
• Experience managing a team of 8+ in a SaaS environment.

Nice-to-haves

• Experience in driving word-of-mouth campaigns.
• Demonstrated growth mindset and accountability for team results.

Benefits

• Profit Sharing
• Kit equity
• 401k with a 5% match
• Monthly medical benefits up to $1,850
• Dental and vision premiums covered 100%
• $4,000 equipment allowance for the first two years
• $3,000 budget every following two years
• Individual learning + development budget ($3,500/year)
• Gender affirming benefits
• Childcare benefit up to $3,000 annually
• Twenty (20) days of paid time off
• Paid vacation bonus of $1,000 for taking five consecutive days off
• Ten (10) paid holidays a year
• Two weeks of paid sick time each year
• Twelve (12) weeks paid parental leave
• Up to six weeks of paid bereavement leave
• Winter Break Closure for a week at the end of December
• Four-week paid sabbatical after five years
• In-person or virtual retreats with the team twice a year