Opengov - San Francisco, CA
posted 2 months ago
OpenGov is seeking a dynamic and experienced Senior Director of Product Marketing to lead our product marketing efforts. In this role, you will be responsible for developing and executing strategic marketing plans that drive awareness, adoption, and revenue growth for our suite of products. This includes crafting go-to-market strategies, defining product positioning and messaging, conducting competitive intelligence, and overseeing pricing and packaging strategies. You will also be instrumental in product launches and the creation of sales collateral that effectively communicates the value of our offerings. As a Senior Director, you will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure that our messaging resonates with our target audience and aligns with the overall company objectives. This senior leadership position is crucial for driving the commercial success of the OpenGov Cloud, and you will be expected to lead a team of product marketing managers, providing coaching and accountability to ensure results-driven performance. Your responsibilities will also include conducting market research to understand customer needs and market trends, creating high-impact marketing collateral, and supporting demand generation and sales enablement initiatives. This role is not just about marketing; it’s about making a meaningful impact on communities by ensuring that our products help government entities operate more effectively and transparently.