Deutsch Family Wine & Spirits - Los Angeles, CA
posted 5 months ago
Deutsch Family Wine & Spirits (DFWS) is seeking a Senior Director of Sales for California Chains, a pivotal role responsible for executing national strategies and managing key retail partnerships within the state. This position is integral to driving the growth of DFWS's wine and spirits portfolio across prominent grocery chains and club businesses. The Senior Director will work closely with various stakeholders, including the VP of Strategic Accounts West, General Manager-West, and Regional Chain Managers, to penetrate key decision-makers at multiple levels within these priority chains. The role emphasizes the importance of account development through the execution of retailer endearment plans and category management strategies that aim to enhance profitable sales and market share growth for both DFWS and its strategic partners. The Senior Director will identify and act on opportunities to increase DFWS's share of the total wine category in California, developing collaborative plans with chains to achieve mutual market share growth. This includes implementing category management strategies that expand the DFWS portfolio and prioritizing business development opportunities. The role also involves managing and coaching Regional Chain Managers in Southern and Northern California, ensuring they effectively develop business performance within top chains. In addition to fostering strong customer relationships with key accounts, the Senior Director will ensure alignment between DFWS plans and customer strategies, maximizing the effectiveness of execution tactics. The position requires cross-functional collaboration to implement national retail strategies and influence program development that supports off-premise channel sales efforts. The Senior Director will also build relationships with the wholesaler network to enhance visibility of DFWS's portfolio with retailers and monitor retail trends to identify new selling ideas.