Senior Director, Product and Marketing Analytics

$196,726 - $261,646/Yr

Rover - Seattle, WA

Full-time - Senior

Seattle, WA

Plastics and Rubber Products Manufacturing

About the position

Rover is seeking a Senior Director to lead our centralized Marketing Analytics and Product Analytics teams. This role is pivotal in overseeing a group of skilled analysts and analytics managers who support our entire marketing and product organizations. The Senior Director will own critical problem sets, implement cutting-edge A/B testing and multivariate testing best practices, drive performance marketing measurement and optimization, and deliver impactful insights through deep analytics support and robust reporting solutions. As a key influencer in our highly analytical leadership team, this position will directly shape outcomes, drive strategic decision-making, and help evolve our marketing and product strategy approach. In this role, the Senior Director will not only manage a team but also drive significant impact. By leveraging expertise in rigorous testing methodologies and fostering a hypothesis-driven culture, the Senior Director will play a crucial role in driving growth, solving customer problems, and shaping the organizational strategy. The position requires a hands-on approach, where the leader will roll up their sleeves to lead a talented team and drive meaningful change through data-driven strategies. The ideal candidate will be passionate about analytics and have a strong desire to make a difference in the pet care industry. The Senior Director will be responsible for effectively leading, managing, and developing a high-performance team of business analysts and analytics managers across marketing and product analytics functions. They will continue to evolve the organization's decision-making and ROI framework based on rigorous testing methodologies combined with both quantitative and qualitative measures of success. The team will own defining, tracking, and narrating the performance of core metrics within the product as well as performance and lifecycle marketing. Additionally, the Senior Director will partner with product, design, and marketing leaders to help drive growth and solve customer problems by supporting a hypothesis and data-driven culture.

Responsibilities

• Effectively lead, manage, and develop a high-performance team of business analysts and analytics managers spanning marketing and product analytics functions
• Continue to evolve the organization's decision-making & ROI framework based on rigorous testing methodologies combined with both quantitative and qualitative measures of success
• Define, track, and narrate the performance of core metrics within the product as well as performance and lifecycle marketing
• Partner with product, design, and marketing leaders to help drive growth and solve customer problems by supporting a hypothesis and data-driven culture
• Identify areas of opportunity to provide scalable data solutions to emerging business needs
• Partner with diverse cross-functional teams including engineering and data infrastructure to ensure an efficient flow of actionable information

Requirements

• 8+ years of experience in analytics including support of marketing and product development organization, preferably in a marketplace business
• 5+ years of management experience including managing managers
• Advanced degree in a quantitative field preferred
• Deep understanding of A/B and multivariate testing best practices
• Expert in data visualization and business intelligence reporting with proficiency in SQL and the ability to write in one or more programming languages
• Experience developing and evolving marketing attribution models and a foundational understanding of media buying and optimization processes across multiple platforms
• Understanding of the product-development lifecycle and experience partnering with teams to drive a collaborative data-driven culture based on data exploration and hypothesis testing anchored in the customer experience
• Strong communication skills and the ability to tell complex stories through simple narratives, while maintaining the depth of understanding to go deep on the details as needed
• Understanding of the importance of foundational data architecture in driving scalable and successful analytic products and decision-making downstream and experience leading or partnering with data engineers to build an optimized foundation

Benefits

• Competitive compensation
• 401k
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
• Regular team activities performed in person and virtually