Senior Director, Product And Solutions Marketing

$200,000 - $220,000/Yr

Ping Identity - Denver, CO

Full-time - Mid Level

Denver, CO

Professional, Scientific, and Technical Services

About the position

The Product and Solution Marketing Leader at Ping Identity is responsible for driving the go-to-market strategy for the Ping Identity Platform's solutions across various industry verticals. This role involves leading a high-performing team to tailor messaging, positioning, and marketing strategies that resonate with key sectors such as financial services, healthcare, and telecommunications. The leader will collaborate with cross-functional teams to create compelling value propositions and ensure alignment with corporate objectives and revenue goals.

Responsibilities

• Lead and mentor a high-performing team of product and solution marketers.
• Foster a collaborative, innovative, and metrics-driven culture within the team.
• Define and maintain the industry vertical marketing strategy, ensuring alignment with Ping's overall marketing strategy, corporate objectives, and revenue goals.
• Identify and prioritize target verticals based on market trends, customer needs, and competitive insights.
• Maintain a deep understanding of target verticals, including customer pain points, market dynamics, compliance needs, and emerging trends.
• Lead the development of tailored messaging, positioning, and value propositions for each vertical.
• Help position the company as a thought leader by contributing to content such as whitepapers, webinars, and industry events.
• Collaborate with sales enablement to create industry-specific sales tools, presentations, and playbooks.
• Partner with demand generation teams to design and execute campaigns targeting key verticals to support efficient pipeline generation.
• Work closely with product management to align product roadmaps with industry-specific needs.
• Collaborate with the customer success team to develop case studies and testimonials from vertical-specific clients.

Requirements

• Extensive experience in product and solutions marketing, preferably in the identity and access management or cybersecurity space.
• Proven success in leading and growing a product and solution marketing team.
• Excellent cross-functional leadership and influence skills.
• Demonstrated ability to deliver results in a fast-paced, high-growth environment.
• Experience managing multiple projects simultaneously while meeting deadlines.
• Strong content creation skills, including the ability to develop compelling marketing materials.
• Excellent verbal, written, presentation and communication skills, with experience presenting to executives, sales teams, and customers.
• Bachelor's degree in marketing, business, or a related field.

Nice-to-haves

• Strong understanding of identity management, cybersecurity, or SaaS industries.
• Experience marketing to large enterprises and understanding of their unique needs and challenges.
• Technical background or experience working with enterprise software solutions.

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement