Senior Director Product Marketing, TransUnion Marketing Solutions

$180,205 - $305,500/Yr

TransUnion - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Administrative and Support Services

About the position

The Senior Director of Product Marketing at TransUnion will lead the team responsible for driving the growth of the TruAudience Marketing Solutions business. This role focuses on developing go-to-market strategies, product positioning, competitive analysis, and marketing collateral to support the adoption of TransUnion's global solutions. The position requires collaboration across product management, marketing, training, and sales to solidify TransUnion's position as a thought leader and trusted partner in the marketing technology ecosystem.

Responsibilities

• Lead and manage a team of talented product marketers with deep knowledge of our solutions, customers, and the market.
• Develop go-to-market (GTM) strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Marketing Analytics product suite.
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
• Evaluate and prioritize segments for focused marketing efforts in collaboration with sales and vertical leadership, developing value propositions and product messaging for go-to-market activities.
• Support the rollout of positioning in local markets by partnering with product marketing and marketing teams in international markets.
• Build market awareness of solutions through participation in industry events and speaking engagements.
• Engage consistently with analyst and influencer communities to ensure familiarity with the portfolio of offerings.
• Conduct market research, win/loss analysis, and competitive analysis for product positioning and sales enablement.
• Track, analyze, and report progress against key competition in Marketing Solutions.
• Diagnose client and prospect needs, translating them into questions and use cases to architect the story and positioning for critical client marketing opportunities.
• Collaborate with various marketing functions to execute on GTM strategies and report/synthesize results against KPIs.

Requirements

• 12+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Marketing Analytics within the marketing/advertising technology ecosystem.
• 8+ years leading Product Marketing teams with diverse skill sets and experience levels.
• Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry.
• Expert understanding of the Adtech and Martech ecosystem and the overall needs of marketing teams in B2B organizations.
• Familiarity with different types of consumer data for use in marketing and advertising programs.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and sales team enablement throughout the buyer journey.
• Passion for big data, analytics, data science, and machine learning in support of customer marketing use cases and products/solutions.
• Education: Four-year accredited college degree required; MBA preferred.

Benefits

• Flexible time off for exempt associates
• Paid time off for non-exempt associates
• Tuition reimbursement
• 10 weeks of parental leave with gradual return
• Adoption assistance
• Fertility coverage
• Spousal and domestic partner benefits
• Charity gift matching
• Employee stock purchase plan
• Retirement contributions with employer match
• Organizational growth potential through online learning platform with guided career tracks
• Access to TransUnion's Employee Resource Groups