Senior Director, Product Marketing

$130,000 - $140,000/Yr

Letsgetchecked - New York, NY

Full-time - Senior

New York, NY

Health and Personal Care Retailers

About the position

The Senior Director, Product Marketing at LetsGetChecked is a strategic leadership role focused on developing and executing comprehensive product marketing strategies to drive product adoption and market growth in the healthcare sector. This position requires a dynamic leader with a strong background in B2B and healthcare marketing, responsible for creating go-to-market strategies, product positioning, and sales enablement across various B2B verticals. The role involves collaboration with cross-functional teams and the executive team to align marketing strategies with company goals, while also mentoring and managing a high-performing product marketing team.

Responsibilities

• Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.
• Collaborate with the executive team to align product marketing strategies with company goals and objectives.
• Lead market research and analysis to identify customer needs, market trends, and competitive landscape.
• Define and articulate the unique value propositions of LetsGetChecked products.
• Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.
• Develop and maintain a deep understanding of customer personas and buyer journeys.
• Lead the planning and execution of go-to-market strategies for new product launches and feature updates.
• Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.
• Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.
• Build, mentor, and manage a high-performing product marketing team.
• Foster a collaborative and innovative team culture that drives results.
• Provide ongoing coaching and development opportunities for team members.
• Partner with sales and business development teams to support lead generation and sales enablement efforts.
• Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders.
• Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
• Use data-driven insights to refine strategies and optimize marketing efforts.
• Report regularly on product marketing performance to the executive team.

Requirements

• 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing.
• Proven track record of successful product marketing leadership and team management.
• Strong understanding of healthcare industry trends, regulations, and market dynamics.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and CRM systems.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Familiarity with Google Workspace.
• Ability to work Eastern Time hours.

Benefits

• Health, dental & vision insurance
• 401k Matching contribution
• Employee Assistance Programme
• Annual Compensation Reviews
• Flexible PTO Policy and 3 paid volunteer days per year
• Free monthly LetsGetChecked tests
• A referral bonus programme
• Internal Opportunities and Careers Clinics
• Maternity, Paternity, Parental and Wedding leave