Senior Director, Subscriber Acquisition

Smart IMS - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Director, Subscriber Acquisition Marketing is a contractor role focused on managing a team of acquisition marketers to drive subscription growth both domestically and internationally. This position involves collaborating with various stakeholders to develop and execute comprehensive marketing strategies aimed at achieving business objectives related to subscriber volume and revenue. The role requires a strong emphasis on data analytics to optimize marketing efforts and ensure effective campaign performance.

Responsibilities

• Execute comprehensive acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives (volume and revenue).
• Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
• Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
• Provide post-campaign analysis drawing on successes and failures, in order to identify tactics that are delivering on business goals.

Requirements

• 12+ years of results-driven digital marketing experience including a focus on customer acquisition
• Experience managing a team
• Experience working with product teams
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
• Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments