Senior Director / Vice President, B2B Marketing & Demand Generation

$190,000 - $225,000/Yr

Tillster - Los Angeles, CA

Part-time - Senior

Los Angeles, CA

Publishing Industries

About the position

As the Sr. Director / Vice President of B2B Marketing & Demand Generation at Tillster, you will play a pivotal role in shaping and executing our B2B marketing strategy with a strong emphasis on demand generation. This position requires a strategic leader who can create and implement programs that not only highlight Tillster's core positioning but also align with the competitive landscape. You will be responsible for identifying key customer groups and developing tailored strategies that cater to their specific roles in the buying process. In collaboration with leadership, you will establish key performance indicators (KPIs) focused on continuous improvement, ensuring that all demand generation campaigns are executed with precision and consistency across all materials and communications. Your primary responsibility will be to own the demand generation strategy for Tillster's customers, creating pipeline generation campaigns aimed at driving new business wins and cross-sell opportunities. You will develop campaigns with a sharp focus on return on investment (ROI) outcomes, ensuring that all marketing efforts are aligned with business objectives. Additionally, you will evaluate and implement the best use cases for marketing automation, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes specific to Tillster's offerings. In the context of the Quick-Service Restaurant (QSR) market, while experience in this sector is valuable, it is not a strict requirement. You will collaborate closely with product, sales, and leadership teams to articulate compelling value propositions for Tillster's commerce platform solutions. Your role will also involve managing strategies for events, tradeshows, sponsorships, webinars, and client summits, as well as overseeing content development to position Tillster as a leader in the marketplace. This content will include white papers, case studies, videos, and various marketing collateral. Furthermore, you will drive the sales development team to align demand generation efforts with sales priorities, establishing strong communication channels between demand generation and sales teams to facilitate efficient lead handoff and conversion. You will also oversee Tillster's public relations activities, ensuring they align strategically with overall demand generation objectives and brand messaging. This includes developing relationships with media outlets and key stakeholders to enhance Tillster's visibility and reputation, as well as managing the PR agency relationship to execute effective campaigns that support demand generation efforts.

Responsibilities

• Spearhead the development and implementation of B2B marketing strategy with a focus on demand generation.
• Create programs that highlight Tillster's core positioning and align with the competitive landscape.
• Identify key customer groups and develop tailored strategies for their roles in the buying process.
• Develop key KPIs in conjunction with leadership, focusing on continuous improvement.
• Oversee execution of demand generation campaigns, ensuring precision and consistency across all materials and communications.
• Own the demand generation strategy for Tillster customers, creating pipeline generation campaigns to drive new business wins and cross-sell opportunities.
• Develop campaigns with a focus on ROI outcomes.
• Evaluate and implement best practices for marketing automation and CRM platforms to optimize demand generation processes.
• Collaborate with product, sales, and leadership to articulate compelling value propositions for Tillster's commerce platform solutions.
• Manage strategy for events, tradeshows, sponsorships, webinars, and client summits.
• Oversee content development to position Tillster as a leader in the marketplace, including white papers, case studies, and marketing collateral.
• Drive the sales development team to align demand generation efforts with sales priorities.
• Establish and maintain strong communication channels between demand generation and sales teams for efficient lead handoff and conversion.
• Oversee Tillster's PR activities, ensuring alignment with demand generation objectives and brand messaging.
• Develop and nurture relationships with media outlets and key stakeholders to enhance Tillster's visibility and reputation.

Requirements

• Proven experience in B2B marketing and demand generation strategy development and execution.
• Strong understanding of marketing automation and CRM platforms.
• Experience in the Quick-Service Restaurant or Hospitality industry is a plus but not required.
• Ability to create and implement effective marketing campaigns with a focus on ROI.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Strong analytical skills to develop and track KPIs for continuous improvement.

Nice-to-haves

• Experience with digital ordering and customer engagement solutions.
• Familiarity with content development for marketing purposes.
• Knowledge of lead generation and nurturing processes specific to targeted verticals.

Benefits

• Expected base salary range: $190,000 - $225,000 for Vice President Level; $150,000 - $190,000 for Sr. Director Level.
• Eligible for participation in the Stock Option Plan.
• Medical, dental, vision, and FSA benefits for full-time employees and their dependents.
• Healthcare and Dependent Care reimbursement programs.
• Employee Assistance Program (EAP) and 24-hour confidential medical counseling services.
• Ten (10) paid holidays per calendar year.
• 15 days of PTO in the first 12 months, increasing to 22 days in subsequent years.
• Eligibility to participate in the 401(k) Plan from the start date.
• College tuition and education assistance programs; Udemy Learning courses; ongoing learning and development opportunities.