Senior Director, West Thought Leader Liaison - Gastroenterology

About the position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world. The Thought Leader Liaison (TLL) is a field-based role responsible for thought leader engagement and peer-to-peer (P2P) education within Lilly's Gastroenterology (GI) portfolio from prelaunch to commercialization, including line extensions. This role closely partners with the GI Customer Strategy Head Senior Director to develop and run educational engagement strategies for Gastroenterologists, Advanced Practice Providers (Nurse Practitioners and Physician Assistants), and Key Office Immunology staff (KOS) across our GI portfolio. This role has both an internal as well as external facing component. Internally, this role requires strong cross-functional skills to partner with brand teams, medical, compliance, external vendors, and others in the development, implementation, and execution of the P2P and Congress strategy. Externally, this job includes interaction, coaching, development and support of contracted thought leaders (TLs) on a regular basis as well as attendance at GI Congresses. All interactions must be consistent with commercial compliance, regulatory, and legal guidelines. Encompassing a variety of focus areas, it is vital the TLL has strong attention to detail and the ability to adeptly manage many projects simultaneously.

Responsibilities

• Identification, development, and ongoing evaluation of 30-40 Gastroenterology Thought Leaders (TLs), including HCPs and Key Office Staff, within a specified geographic area
• Evaluate, coach and support speakers by interacting with each faculty member within your region at least 6x year virtually or live
• Annual assessment of faculty size, including addition and removal of faculty members, ensuring Lilly has a diverse faculty to best meet the audiences' needs
• Respond quickly to faculty inquiries by providing relevant information
• Responsible for annual brand and compliance training of all speakers including: live trainings, virtual evening trainings and one-off trainings to ensure clinical aptitude and podium prowess of the faculty when delivering P2P educational and promotional content
• Partner with Faculty Administration and Veeva Digital Engagements to run speaker compensation capacity, annual speaker contracting and any potential speaker violations
• Support cross-functional collaboration for thought leader engagement across Brand Teams, Payer, Medical, Global and Senior Leadership
• Regularly attend key regional and national GI Congresses (10+ meetings per year) to assess opportunities and evolve the Lilly brand strategy; attend competitor presentations and provide ideas and resources to the brand teams; collect and deliver effective feedback to the Centralized Congress Team to improve future execution
• Provide support for brand sponsored Product Theater(s) and disease state education at Congresses
• Create partnerships with state and national alliances within a defined region, including organized medical groups (OMGs) and health care organizations (HCOs)
• Assist GI Head Advisor to coordinate TL engagements with Lilly Brand and Senior Leadership attendees at national GI Congresses
• Capture insights and provide input into the brand teams to create positive customer experiences that compliantly differentiates Lilly from the competition in the P2P and Congress channels
• Virtually attend weekly meetings to provide feedback on marketplace developments, TL engagements, P2P implementation, and Congress execution
• Support TL engagement and create request for services (RFSs) for any brand-related needs (e.g., videos, national sales meeting presentations, trainings, creation of resources, etc.)
• Help develop complementary and innovative P2P educational strategies and initiatives for compliant promotional education (modalities of P2P, invitations, digital Congress needs, P2P surveys, etc.) by collaborating with cross functional partners including brand teams, medical, advocacy, and payer
• Develop vision for the sales force with P2P educational initiatives and ensure compliant execution of tactics; provide P2P/Congress updates on district calls when requested
• Create and gain appropriate approval for internal and contracted faculty/advisors communications (FCAP)
• Complete clinical product and disease state training
• Complete all required marketing, thought leader engagement and advising Internal Training Plans (ITPs), including Smart Start training for new marketers and annual Red Book Training
• Become proficient on important marketing internal systems including Centralized Payment System (CPS), Customer Program Portal (CPP) and Veeva Vault PromoMats (VVMP)
• Provide data analytics and tracking for districts on programming trends, budget allocation, and speaker utilization when requested
• Provide communication to the sales force when necessary
• Maintain relationship with agency/external vendor partner(s) along with day-to-day relationships with internal business partners
• Responsible for understanding, implementing, and adhering to company policies, processes, and external obligations

Requirements

• Bachelor's Degree
• 7 years of industry experience (Gastroenterology strongly preferred)
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Nice-to-haves

• Demonstrated leadership and customer facing results as well as experience working with thought leaders
• Demonstrated expertise working with regional, national, and global thought leaders
• Preferred advanced graduate degree (PhD, MPH, PharmD, etc.) in a health-related field or MBA
• Consistent demonstration of the performance management leadership behaviors relevant to Senior Director role (e.g., previous TLL, Business Director, Marketing Senior Director or other leadership experience)
• Excellent verbal, written and presentation skills; with shown ability to drive decision making and resolve conflicts with internal and external stakeholders
• High clinical aptitude for complex biologic discussions
• Strong problem-solving skills; able to recognize problems before they become serious and take corrective action
• Excellent self-management and organizational skills; able to handle workload and adjust priorities
• Effective teamwork skills; able to adapt to diverse interpersonal styles
• Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
• Experience with agencies / external partner vendors
• Resilience and ability to manage through uncertainty, white space, and consistently changing environment
• Learning Agility: ability to adapt quickly to complex circumstances and situations, learn while doing, and navigate through ambiguous situations quickly

Benefits

• 401(k)
• pension
• vacation benefits
• medical benefits
• dental benefits
• vision benefits
• prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)