Senior Email Copywriter CRM

$110,000 - $115,000/Yr

WPP - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Senior Email Copywriter at T&Pm will focus on creating impactful, customer-centric email copy that drives engagement and conversions. This role requires a creative storyteller with a strong understanding of email marketing, responsible for developing concepts and crafting compelling copy for various email campaigns, particularly in the media and entertainment sector.

Responsibilities

• Create email copy that engages readers, drives open rates, and encourages clicks and conversions
• Develop and execute creative concepts that translate into high-performing email marketing campaigns
• Understand how modular copy and content matrixes work
• Craft clear, concise, and persuasive messaging tailored to target audiences and aligned with the client's brand tone
• Collaborate with designers and marketers to ensure email content integrates seamlessly with design and overall strategy
• Work across a spectrum of email types, including promotional, transactional, and lifecycle emails, with a keen eye for personalisation
• Regularly analyze email performance and adjust copy based on data-driven insights
• Ensure brand consistency across all communications while adapting tone of voice to suit different audiences
• Conduct A/B testing to optimize subject lines and email copy for open rates, click-through rates, and conversions
• Proofread and ensure the accuracy of all copy, from subject lines to body text
• Stay current with industry trends and best practices in email marketing and copywriting
• Be proactive in engaging with AI features on marketing platforms and identifying how they can help scale our personalisation efforts

Requirements

• Minimum of 4 years experience in email copywriting
• Proven ability to craft attention-grabbing email subject lines, preview text, and compelling calls to action
• Familiarity with email marketing platforms (e.g., Salesforce Marketing Cloud, MailChimp, Klaviyo, HubSpot) and understanding of segmentation strategies
• Excellent written and verbal communication skills, with an eye for detail and grammar
• Ability to juggle multiple projects at once and deliver under tight deadlines
• Experience working within brand guidelines and adhering to voice and style
• A team player who can collaborate effectively with design, marketing, and account teams
• Strong understanding of email performance metrics and optimization techniques

Nice-to-haves

• Experience in the media and entertainment industry
• Proactive, hands-on approach to contributing ideas and testing new formats

Benefits

• Competitive salary range of $110,000-$115,000
• Opportunities for professional development and growth
• Diverse and inclusive workplace culture