Senior Email Marketing Manager

Natixis Investment Managers - Boston, MA

Full-time - Mid Level

Boston, MA

About the position

The Senior Email Marketing Manager will lead the development and execution of email marketing strategies aimed at enhancing brand awareness and customer acquisition. This role involves crafting impactful customer campaigns, managing lifecycle marketing flows for B2B customers, and analyzing campaign success metrics. The position requires a collaborative approach, balancing strategic planning with tactical execution, and leveraging data to inform decisions.

Responsibilities

• Build email marketing channel and lifecycle programs targeted at prospects, new users, and existing customers.
• Develop and lead email marketing strategies to grow customer engagement, conversions, lifetime value (LTV), and dedication.
• Grow the email subscriber list size while improving overall list health.
• Oversee email production and tactical execution.
• Partner with analytics, sales, and marketing teams to build customer segmentation and cohort analysis, developing LTV insights and actions.
• Drive continuous improvement across email metrics including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
• Optimize segmentation and email content personalization strategies based on user behavior, activity data, industry, and demographics.
• Design layout of marketing and sales emails, ensuring they are optimized and user-friendly.
• Establish and optimize a testing agenda for A/B and multivariate testing frameworks for email design, layout, and subject lines.
• Ensure compliance with email marketing laws and regulations.

Requirements

• 5+ years of related work experience in digital marketing in a B2B environment, focusing on lead generation through email marketing.
• Outstanding writing and communication skills with experience in customer-facing copy.
• Experience with ESP, CRM, and marketing automation tools; Seismic, Pardot, Salesforce, and Litmus preferred.
• Strong command of CRM best practices: segmentation strategy, list hygiene, campaign setup and management, automation optimizations, testing strategy, and template creation.
• Ability to draw insights and optimize messaging across audiences.
• Proficient in HTML, CSS, or with drag-and-drop template builders to develop adaptable, high-impact emails is a plus.
• Tenacious project management skills with the ability to lead and collaborate with cross-functional teams, prioritize high-impact activities, and manage intricate projects.
• Knowledge of best practices in email design and A/B testing.

Nice-to-haves

• Proficiency in HTML and CSS for email development.
• Experience with A/B testing frameworks.

Benefits

• Comprehensive medical, dental, and vision insurance
• Paid time off
• 401k plan
• Tuition reimbursement
• Student loan repayment program
• Wellness benefits
• Volunteer programs