Senior Employer Brand Marketing Manager

Datadog - New York, NY

Full-time - Senior

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Employer Brand Marketing Manager at Datadog is responsible for enhancing the employer brand identity and driving growth across the Americas, particularly targeting engineering and sales audiences. This role involves developing and executing strategic marketing plans, collaborating with cross-functional teams, and leveraging data-driven insights to optimize talent attraction efforts. The manager will oversee integrated campaigns across various channels, produce engaging content, and maintain tactical roadmaps to ensure alignment with the company's broader people and talent strategy.

Responsibilities

• Develop and execute plans and tactics to build awareness and affinity of Datadog as an employer with engineering and sales audiences.
• Partner closely with cross-functional teams to ensure alignment with the wider people and talent strategy.
• Oversee the strategic planning, execution, and ongoing optimization of integrated campaigns across organic and paid social channels, content streams such as blogs and CRM, paid programs, employee advocacy, and more.
• Produce content and assets for use across multiple platforms.
• Share stories about the company and people in innovative and compelling ways tailored to different audiences and personas.
• Use analytical skills to deep-dive into campaign metrics and assess their impact on sentiment and hiring.
• Collaborate with cross-functional teams to ensure alignment of goals across EBM work for AMER and new markets.
• Develop and maintain tactical roadmaps and team documentation, including budgets, OKRs, and reports.
• Track and utilize the budget to maximize ROI and support high-impact initiatives.
• Build regular reports to reflect the impact of work being built for our market audiences, including talent intelligence research as necessary.

Requirements

• 7+ years of global integrated marketing experience, with 2+ years of experience within Employer Brand Marketing.
• Understanding of how to build a strong employer brand for technical and sales audiences.
• Passion for building content, campaigns, and other activations.
• Confidence in managing and optimizing multiple campaigns across multiple audiences and channels.
• Data-driven in approach and willing to pivot work quickly based on data insights.
• Self-starter capable of taking a concept from ideation and research to execution and analysis.
• Strong collaborator who thrives working across multiple teams in a fast-paced environment.

Benefits

• New hire stock equity (RSUs) and employee stock purchase plan (ESPP)
• Continuous professional development, product training, and career pathing
• Intradepartmental mentor and buddy program for in-house networking
• An inclusive company culture, ability to join our Community Guilds (Datadog employee resource groups)
• Access to Inclusion Talks, our internal panel discussions
• Free, global mental health benefits for employees and dependents age 6+
• Competitive global benefits
• Healthcare, dental, parental planning, and mental health benefits
• 401(k) plan and match
• Paid time off
• Fitness reimbursements
• Discounted employee stock purchase plan