backmarket - Paris, TX
posted 2 days ago
Full-time - Senior
Hybrid - Paris, TX
501-1,000 employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
About the position
As an Engagement Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You and your team will be responsible for the conversion and onboarding scope of the customer journey. Transactional communication, cross-sell, app download, Services (telco, insurance etc) and circularity topics are closely related to this customer lifecycle journey stage. This role is to cover a maternity leave from March to August 2025.
Responsibilities
- Build and manage the Engagement (Merch + CRM) strategy for Circularity and Marketing Services: define vision, goals, and monitor performance for our trade-in services, insurance, Telco partnerships etc.
- Coordinate and improve our user lifecycle communications to optimize the experience for the different stages of the journey: review current communication, conduct AB tests, analyze and iterate.
- Contribute to product-related topics (new features, product page iteration and optimization etc)
- Scope project and tool for gift cards, define engagement strategy, and prepare launch for gift season.
- Work hand-in-hand with multiple stakeholders (business, product, marketing, category management, design & studio) for transversal and strategic topics.
- Track and analyze action thanks to AB testing to prove insightful recommendations to improve business performance.
- Manage 1 direct report: weekly meetings, project follow-up, reviews etc.
Requirements
- Available from March to August 2025 (6-month fixed-term contract during maternity leave)
- 7+ years of relevant industry experience (e-commerce, retail, marketplace)
- Good balance of Marketing, business and communication skills
- Strong understanding of customer shopping behaviors online
- Previous experience in Merchandising or CRM (ideally both)
- Fluent in English
- Excellent communication skills across diverse countries and cultures
- Know how to manage tools (e.g. CMS, Amplitude, Tableau, CRM management tool, Figma)
- Make business decisions with a data-driven approach
- Self-motivated and proactive in a fast-paced environment
Benefits
- A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence.
- A meaningful company: we became a mission-driven company in January 2022.
- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges.
- Work alongside passionate experts who will share their knowledge and help you develop and grow in your career.
- Grow your career with a flexible career path and a dedicated Learning & Development team.
- Leadership Academy by Back Market: 'be a coach not a dictator' is at the core of this program.
- An attractive salary, equity and a host of benefits including: Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours.
- Remote friendly company: up to 2 days of remote work per week!
- One Loving Tribe: work in a fast-paced, open-minded and friendly environment.
- Be part of one of our Employee Resource Groups created around shared identities, common backgrounds and/or special interests.
- Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- We're here to SABOTAGE: It's our mantra.
