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Senior Enterprise Product Marketing Manager
Atlassian - Seattle, WA
posted about 2 months ago
About the position
Atlassian is seeking a Senior Enterprise Product Marketing Manager to join their Enterprise Strategy & Planning team. This role focuses on implementing marketing programs aimed at increasing awareness and adoption of Atlassian's enterprise solutions among executive decision-makers. The position involves collaborating with various teams to craft product positioning and messaging, influencing go-to-market strategies, and conducting market research to drive effective marketing campaigns.
Responsibilities
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Partner with customer lifecycle, communications, and field marketing teams to drive cohesive customer journeys through targeted demand generation and nurture programs.
- Collaborate to build high-quality content for prospects, customer-facing teams, and partners, including pitch decks, product use cases, thought leadership content, and customer stories.
- Partner with Product and Product Marketing teams to develop Atlassian's enterprise solutions and help shape an overarching go-to-market strategy.
Requirements
- 5-7 years of B2B product marketing experience, ideally in the software space.
- Experience executing go-to-market plans across various channels.
- Strong writing skills for creating unique and compelling content for diverse influencer and executive decision-maker personas.
- Ability to make data-informed decisions and spot opportunities for improvement.
- Strong teamwork and relationship-building skills with peers and stakeholders across marketing, product, and field operations.
Nice-to-haves
- Familiarity with agile software development and scaled agile frameworks.
- Understanding of why enterprise organizations are shifting to agile at scale.
- Experience delivering enterprise solutions in marketing, pre-sales, or post-sales capacity.
Benefits
- Health coverage
- Paid volunteer days
- Wellness resources
