Senior Event Marketing Manager

$150,000 - $195,000/Yr

Conviva - Foster City, CA

Full-time - Mid Level

Hybrid - Foster City, CA

Telecommunications

About the position

The Conviva Marketing team seeks a dynamic and strategic B2B Event Marketing Lead to spearhead our event marketing initiatives. In this role, you will be responsible for planning, prioritizing, and executing both external sponsored events and internal company-owned events. You will ensure seamless event execution, from preparation to follow-up, delivering outstanding results.

Responsibilities

• Develop and implement a comprehensive, global event marketing strategy that aligns with the company's overall marketing and business goals.
• Identify and prioritize key industry events, tradeshows, conferences, and company-hosted events that offer the best opportunities for lead generation and brand visibility.
• Manage the global marketing events budget, invoices, timeliness, and results to maximize ROI.
• Work closely with global and regional sales and product management teammates to ensure cohesive messaging and clear articulation of the company's and our platform's business value.
• Manage relationships with external vendors, partners, and sponsors to ensure seamless event execution and to negotiate favorable terms.
• Oversee all logistical aspects of event planning and execution, including booth design and placement, staffing, and on-site management.
• Collaborate with the marketing team to develop engaging event materials, presentations, and promotional content that resonate with the target audience.
• Ensure that all events consistently reflect the company's brand values and messaging, enhancing brand awareness and reputation.
• Capture and nurture all leads generated from events and ensure the sales team effectively engages them.
• Take full ownership of planning, developing, coordinating, executive-leveling, and measuring the effectiveness of all marketing in all global regions.

Requirements

• 7+ years of experience in B2B event marketing (enterprise experience preferred) in a global marketing team.
• Experience working with hypergrowth companies journeying through the start-up to IPO phase.
• Proven success in establishing and executing marketing events and communications programs and delivering measurable outcomes.
• Excellent writing and editing skills.
• Innovative thinker interested in staying current on the latest trends and emerging best practices in the field.
• Proactive in making decisions and planning vs. reactive.
• Ability to prioritize resources, run multiple projects simultaneously and deliver results in a timely manner.
• Extremely detail-oriented with strong project management and prioritization skills.
• Must be willing and able to travel to interesting locations around the world.
• Bachelor's degree in business, marketing, project management, or a related field. An MBA is a plus.

Benefits

• Equity
• Benefits