Senior Event Program Manager, Americas Marketing Programs

$139,000 - $169,000/Yr

Cloudflare - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

Cloudflare is seeking a Senior Event Program Manager to lead and manage hosted event programs across the Americas region. This role is responsible for the strategy, planning, execution, and measurement of hosted events, including the Immerse regional roadshow series. The ideal candidate will be proactive, creative, and possess strong event program management experience, working collaboratively with cross-functional teams to drive pipeline growth and support sales teams.

Responsibilities

• Develop and implement event strategies for hosted events, aligning with business goals and sales objectives.
• Partner with Field Marketing Managers on end-to-end event execution, including venue selection, event design, logistics, and onsite management.
• Track, analyze, and report on event performance, including registration metrics, attendance, sales pipeline impact, and ROI.
• Collaborate with Field Marketing Managers to provide turnkey event resources and design customized event experiences.
• Drive attendance through targeted promotional strategies in collaboration with internal teams and external vendors.
• Create and provide enablement materials and training for sales, customer support, and business development teams.
• Develop and maintain templates and toolkits for a consistent, scalable event brand experience.
• Work closely with Product Marketing, Product, Sales, and Executive teams to coordinate event content, design, logistics, and execution.
• Manage event budgets, track expenditures, and report on ROI.
• Publish pre- and post-event reports detailing key metrics such as event registration, attendance, and pipeline contribution.

Requirements

• Proven experience owning large-scale hosted corporate event programs in a B2B technology environment.
• 8+ years of experience in event program management, focusing on driving pipeline and sales acceleration through events.
• Exceptional organization, communication, and project management skills, with the ability to manage multiple events simultaneously.
• Experience working with Sales, Product Marketing, and Executive teams.
• Proficiency in event management tools (such as Splash, Swoogo), CRM systems (such as Salesforce), and marketing automation platforms (such as Marketo).
• Strong analytical skills with experience building and analyzing event performance reports.
• Ability to manage event budgets and demonstrate a strong focus on ROI.
• Experience working with external vendors and media teams to drive attendance through targeted campaigns.
• Analytically inclined and metrics-driven with rigorous attention to detail.
• Great at solving complex problems with a curious and creative mindset.
• Team player with exceptional collaboration skills, and the ability to work strategically and tactically.
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.

Nice-to-haves

• Prior event marketing experience in a high growth company in the SaaS, security, or network space.
• Knowledge of how the Internet works.

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave