Senior Field Acquisition Marketing Manager

$144,000 - $224,000/Yr

Unclassified - Moffett Field, CA

Full-time - Mid Level

Remote - Moffett Field, CA

5,001-10,000 employees

About the position

The Sr. Field Acquisition Marketing Manager at LinkedIn is responsible for driving demand generation strategies to accelerate business growth for LinkedIn Sales Navigator in the NAMER region. This role involves developing, executing, and optimizing integrated marketing campaigns to acquire new customers, collaborating closely with various marketing and sales teams to ensure alignment and performance management.

Responsibilities

• Drive the local demand generation strategy, execution, and ongoing campaign optimization for the LSS acquisition program in NAMER.
• Define, forecast, and performance-manage to Marketing Qualified Lead (MQL), Sales-accepted Opportunity (SAO), and bookings goals throughout the fiscal year.
• Present regularly on program performance and drivers to Sales and Marketing leadership teams.
• Partner closely with the NAMER Field Marketing team to understand local markets, align messaging, and identify leverage opportunities.
• Combine analytical thinking with storytelling to identify and engage the target audience through automation tactics such as Email nurtures, triggers, and retargeting campaigns.
• Work closely with Web Marketing to bring relevant, personalized, and conversion-optimized experiences to our web pages.
• Partner with Data Science and Targeting Operations to analyze, develop, and refine audience targeting, segmentation, and lead follow-up strategies.
• Collaborate with Brand Marketing/Integrated Marketing, Creative Studio, and Product Marketing on messaging and creative design.
• Conduct competitive benchmarking and market research to adapt our digital strategy to a changing environment.

Requirements

• 8+ years of experience in Demand Generation or Growth Marketing.
• BA/BS degree or equivalent experience.

Nice-to-haves

• 10+ years of experience in Demand Generation/Growth Marketing or Digital Marketing.
• Experience with digital marketing channels and tactics, including Email, SEO/SEM, Paid Media, Webinars, Websites, and Mobile.
• Experience working in online B2B SaaS businesses and/or driving acquisition of small and medium-sized businesses (SMBs).
• Experience with interfacing with Sales teams and Sales leaders.
• Excellent communication, writing, and presentation skills; able to distill complex concepts into clear and concise language.
• Strong data fluency and ability to use both quantitative and qualitative information to map strategy, decisions, and campaign roadmap prioritization.
• Comfort with ambiguity; Ability to work autonomously and operate in a fast-paced and evolving environment.

Benefits

• Annual performance bonus
• Stock options
• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Flexible work options
• Professional development opportunities