Senior Field Marketing Manager, Design & Manufacturing, Americas

Autodesk•Montreal, QC

About The Position

Autodesk is looking for a Senior Field Marketing Manager to help accelerate growth for Design & Manufacturing solutions in the Americas. This person will be part of a geo-based Marketing team which generates demand for our platform and solutions across key customer segments through account-based motions, field marketing, and partner marketing, with holistic plans that align to the Geo Sales priorities. The Senior Field Marketing Manager is ideal for someone who enjoys translating go-to-market priorities into targeted marketing plays that drive pipeline generation, account engagement, and revenue impact across customer segments. This role focuses on delivering integrated marketing programs across targeted account segments in North America, through multi-channel demand generation, pipeline acceleration, and customer engagement initiatives. The successful candidate will work closely with Sales, Account-Based Marketing, Campaign Strategy, Industry Strategy, Marketing Operations, Technical Sales, and Partner Marketing teams to deliver scalable regional marketing programs aligned to geo priorities and customer buying journeys. Key priority areas of focus for demand generation include digital factories; connected data and lifecycle management; and product design for industrial machinery and building products and fabrication industry segments. This is a hands-on role for someone who combines strategic thinking with operational execution, thrives in a matrixed environment, and enjoys proactively crafting programs and events that deliver measurable business outcomes.

Requirements

Degree in Marketing, Communications, Business, or related field.
5+ years of experience in B2B SaaS field marketing, demand generation, campaign orchestration, or account-based marketing
Strong understanding of customer engagement strategy, pipeline acceleration, and account-based marketing motions
Experience designing and executing integrated demand generation and nurture programs across digital and field channels
Experience working with marketing automation, CRM, intent, and engagement platforms such as 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Allocadia, and AI-enabled marketing tools
Strong analytical skills with experience interpreting engagement, pipeline, conversion, and campaign performance metrics
Experience leveraging data and engagement insights to optimize targeting and campaign performance
Strong collaboration and stakeholder management skills, with experience working effectively across Sales, Marketing, Operations, and partner teams in a matrixed organization
Ability to balance self-motivated strategic thinking with hands-on execution in a fast-paced environment
Excellent written and verbal communication skills, including experience developing presentations, campaign messaging, and executive-ready materials

Nice To Haves

Experience marketing to or supporting manufacturing, construction, utilities, or adjacent industries
Familiarity with emerging AI-enabled marketing approaches and evolving digital engagement strategies

Responsibilities

Partner with Sales and cross-functional Marketing teams to plan and execute regional marketing programs and events aligned to business priorities and expansion growth opportunities across North America
Create and manage multi-channel demand generation across digital campaigns, webinars, Autodesk and 3rd party live events, and emerging channels as appropriate, to drive account engagement and generate tangible pipeline
Adapt global campaigns, content, and marketing priorities into regionally relevant programs that can scale across the North America territories and customer segments
Develop campaign messaging, presentations, customer-facing assets, and sales enablement materials that support marketing programs and customer engagement
Use engagement data, performance insights, marketing automation, and AI-enabled tools to optimize targeting, improve conversion, and maximize overall effectiveness
Monitor and report on program performance, including engagement, pipeline contribution, and conversion metrics, and drive plans for improvement
Collaborate with Partner Marketing, Campaign Development, Content Studio, Marketing Operations, and Analytics teams to improve execution, extend campaign coverage and customer reach, and strengthen pipeline visibility
Help scale successful programs by improving workflows, standardizing best practices, and supporting operational efficiency across geos, regions, and territories