Senior Field Marketing Manager

Emarsys - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

1,001-5,000 employees

About the position

The Senior Field Marketing Manager at Emarsys is responsible for developing and managing marketing programs tailored to specific channels, supporting business objectives, and enhancing brand visibility. This role involves identifying weaknesses and opportunities in existing marketing campaigns, communicating with senior management about marketing initiatives, and brainstorming innovative strategies to boost sales and market share. The position requires ownership of field programs from inception to results, ensuring alignment with global objectives and delivering all aspects of the program locally.

Responsibilities

• Work closely with Global Head of Field Marketing on defining and implementing region-specific marketing plan in alignment with global strategy, define local marketing goals and KPIs
• Build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan
• Evaluate and analyze marketing programs and sales pipeline to effectively make decisions on programs that drive the most regional impact
• Work with sales management and regional directors to create quarterly territory plans that generate market awareness and drive leads in territory
• Prepare regular communications to sales directors to ensure proper campaign alignment and execution
• Cultivate relationships with external agencies and vendors to maximize marketing opportunities and return on investment
• Oversee local PR-agency, plan and manage regional PR activities
• Lead campaign efforts through earned, owned and paid media strategies that drive account and territory goals
• Work closely with marketing peers across the department to build needed campaign materials including landing pages, emails and automation that enable effective sales qualification
• Develop co-branded marketing activities with in-territory partners that uncover joint opportunities for sales to pursue
• Manage local Field Marketing Manager

Requirements

• Bachelor degree holder, preferably in Marketing, Business Administration or Communications
• Min. 8 years of working experience in digital media and marketing. Event management experience is a plus
• Good understanding of email, social, mobile and Marketing Automation
• Exposure to digital marketing
• Familiarity with online content marketing and social media development strategies
• Strong project management skills
• Detail oriented and exceptionally organized
• Excellent communication and decision-making skills
• Excellent written and verbal communication skills, and being generally a good communicator
• Be a results driven, passionate individual, and a good team player

Benefits

• 20 days of annual leave
• Casual dress guidelines
• On-site gym