Senior Finance Manager - Marketing

Care.com - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

As a Senior Finance Manager - Marketing at Care.com, you will bridge the finance and marketing sectors, driving strategic initiatives to optimize marketing investments and maximize return on investment (ROI). Your role will involve financial analysis and marketing attribution to inform decision-making and shape marketing strategies.

Responsibilities

• Conduct financial analysis to evaluate the effectiveness of marketing campaigns and initiatives, providing insights into ROI and performance metrics.
• Collaborate closely with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact.
• Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation.
• Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics.
• Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation.
• Prepare and present financial reports and dashboards to senior leadership, highlighting trends, opportunities, and actionable recommendations.
• Continuously monitor and analyze marketing performance, identifying areas for optimization and improvement.

Requirements

• Bachelor's degree in Finance, Marketing, Business Analytics, or related field.
• 4+ years of experience in financial analysis, marketing analytics, or a related analytical role.
• Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling.
• Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies.
• Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders.
• Proven track record of driving cross-functional collaboration and delivering results in a fast-paced environment.

Nice-to-haves

• Previous experience in a finance-focused marketing role, preferably B2C or two sided market place company
• Knowledge of marketing technologies such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with A/B testing methodologies and experiment design.

Benefits

• Health insurance coverage
• Life and disability insurance
• Generous 401K employer matching program
• Paid holidays
• Paid time off (PTO)