Senior Global Marketing Research Analyst

$87,483 - $162,468/Yr

Aristocrat Gaming - Las Vegas, NV

Full-time - Mid Level

Remote - Las Vegas, NV

5,001-10,000 employees

About the position

The Senior Global Marketing Research Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat's marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics, and marketing technology is required to succeed in this role.

Responsibilities

• Design and execute research studies to assess consumer preferences, market trends, and analyze results
• Identify key trends and insights that inform product development, marketing strategies, and consumer engagement
• Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making
• Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys
• Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas
• Work closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectives
• Manage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standards
• Monitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategy

Requirements

• BA / BS in Marketing, Business, Economics, Statistics or Social Sciences
• 5+ years of experience in market research, consumer insights, customer experience, or a related role
• 4+ years of experience with analytic techniques and statistical modeling
• Expertise in using Qualtrics or other comparable survey research tools
• Proven experience in designing and executing custom quantitative and qualitative research and interpreting results
• Expertise with Tableau, Power BI or other similar data visualization tools
• Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus
• Strong communication skills, with the ability to present complex data to both technical and non-technical audiences
• Strong project and vendor management skills
• Demonstrate energy, drive, and resilience when faced with challenges
• Possesses high integrity and exceptional work ethic
• Able to work effectively in a highly complex matrix environment, and is an excellent team player
• Strong interpersonal and relationship-building skills

Nice-to-haves

• Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus

Benefits

• Health Insurance
• 401K Plan
• Vacation & Paid Time Off
• Robust benefits package
• Global career opportunities