Gold's Gym - Dallas, TX

posted 2 months ago

Full-time - Mid Level
Dallas, TX
Amusement, Gambling, and Recreation Industries

About the position

The Senior Graphic Designer will play a pivotal role in managing and executing visual design concepts across multiple brands, ensuring that the company's mission and vision are effectively communicated through creative design. This position is integral to the development of high-quality graphic design tasks, refining projects and drafts, and generating innovative ideas that align with the RSG brand parameters. The designer will be responsible for creating compelling visual content that resonates with the target audience and supports the overall marketing strategy. In this role, the Senior Graphic Designer will conceptualize and execute original creative campaigns that will be published across various channels. This includes managing the design and development process from concept to completion, with a focus on scalability and brand consistency. The designer will oversee multiple projects simultaneously, collaborating with various departments, including marketing and design, to ensure that all deadlines are met and that projects are completed to the highest standards. The designer will also be responsible for producing a wide range of marketing assets across both digital platforms and print formats. This includes presentations, social media templates, direct mail pieces, flyers, door hangers, wild posters, out-of-home advertisements, banners, and digital ads. Additionally, the Senior Graphic Designer will build final print-ready files and oversee the print production process to ensure design integrity, color accuracy, and image quality are maintained. The role also involves developing bespoke brand styles and visual designs while maintaining an accurate library of brand assets. Other tasks may be assigned as needed, making this a dynamic and multifaceted position.

Responsibilities

  • Create top-notch visual design concepts that resonate with our target audience, generating fresh concepts and content
  • Conceptualize and execute original creative campaigns to be published across our channels
  • Manage the design and development from concept to completion of creative materials with scale in mind
  • Ensure all design elements align with the brands CI from conception to final delivery
  • Responsible for multiple projects simultaneously across all brands and support various design needs at any stage of a campaign
  • Liaise between various departments, from marketing to design, ensuring deadlines are met in a timely manner
  • Oversee and collaborate on a variety of projects and marketing assets across all digital platforms and print formats
  • Build final print ready files, and see elements through the print production process to ensure design integrity, color accuracy and image quality are met
  • Develop bespoke brand styles and visual designs as well as working on templated deliverables
  • Maintain an accurate and current library of brand assets
  • All other tasks as assigned

Requirements

  • Minimum of 5 years experience in graphic design and art production at a digital agency or relevant brand
  • Prior experience in fitness, lifestyle, or retail industry is highly preferred
  • Bachelor's Degree in visual design, graphic design, or related field preferred
  • Broad understanding of current culture or trends in film, music, art, fashion, food & drink, travel, and fitness
  • Experience in packaging design is a plus
  • Experience in video editing is a plus
  • Advanced proficiency with Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop
  • Strong capability to work efficiently and independently to maintain high quality in a high-volume department
  • A keen and critical eye for framing, composition, color, lighting, design, style, and impact with excellent attention to detail
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Ability to quickly create concepts and/or mock-ups to communicate complex ideas
  • Must be a problem solver who is able to navigate new projects and assignments
  • Exceptional time-management skills and ability to execute tasks in an ever-changing environment
  • A creative, organized, and highly motivated individual with a strong design aesthetic
  • Must be flexible in availability to work and schedules and a reliable team player
  • Positive can-do attitude

Nice-to-haves

  • Experience in packaging design
  • Experience in video editing
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