Senior Graphic Designer

Cider - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Construction of Buildings

About the position

As a Senior Graphic Designer, you will play a pivotal role in driving the concepting and execution of all new creative content necessary to support various marketing channels, including photography, digital, social media, out-of-home (OOH), and print. You will work directly with the Creative Director to strategize and develop the visual direction for comprehensive marketing efforts, with a particular focus on editorial and e-commerce photography. Your collaboration with site, design, and copy teams will ensure that all projects adhere to brand guidelines across Copy, Marketing, and Design, maintaining a cohesive visual identity. In this role, you will provide art direction on set and oversee all post-production processes. You will lead the strategy for production planning to support ongoing content creation needs, working closely with both internal and external creative partners as well as cross-functional teams to realize campaigns and ensure aligned solutions. Together with the Creative Director, you will offer strategic and creative feedback, leading brainstorming sessions across teams to foster innovative ideas. Your responsibilities will also include participating in the development of content for social media, supplying guidance for visual direction on social channels as needed, and evolving our visual guidelines for photography while executing campaign guidelines. You will set clear roles, responsibilities, and expectations on projects to ensure that the team's output meets brand appropriateness, timeliness, and quality standards for both internal and external reviews. Additionally, you will manage the creative approval process, effectively communicating visual direction decisions to internal and external teams and cross-functional partners. Staying attuned to fashion, culture, competitors, trends, and consumer cultural shifts will be essential in informing your creative strategy decisions. You will also manage, both directly and indirectly, more junior members of the brand creative team, fostering their growth and development.

Responsibilities

• Drive the concepting and execution for all new creative content needed to support all marketing channels including photography, digital, social, OOH and print
• Work directly with the Creative Director to strategize and develop the visual direction for 360 marketing with a focus on editorial and e-commerce photography
• Collaborate closely with site, design, and copy teams to ensure projects meet brand guidelines across Copy, Marketing, and Design
• Provide art direction on set and for all post production
• Lead the strategy of production planning to support our ongoing content creation needs
• Collaborate closely with internal/external creative partners and cross functional teams to realize campaigns and ensure aligned solutions
• In partnership with the Creative Director give strategic and creative feedback and lead creative brainstorms across teams
• Participate in the development of content for social media and supply guidance for visual direction on social channels when needed
• Develop and evolve our visual guidelines for photography and execute campaign guidelines
• Set clear roles, responsibilities and expectations on projects to ensure that the team's output and marketing requirements are brand appropriate, timely and of the highest quality for internal/external reviews
• Manage the creative approval process and effectively communicate visual direction decisions to internal/external teams and cross-functional partners
• Keep a finger on the pulse of fashion, culture, competitors, trends, and consumer cultural shifts to inform creative strategy decisions
• Manage, both directly and indirectly, more junior members of the brand creative team

Requirements

• 7+ years experience in a creative art direction role or other relevant experience in-house or at an agency
• 3+ years leading campaigns and people
• A portfolio that shows clear command of concepting and executing 360 degree campaigns across mediums
• Experience in fashion and lifestyle brands in DTC/e-commerce is highly preferred
• Experience leading film and photography productions and providing direction on set
• A proven track record of successfully managing and developing talent
• A deep love for creative, storytelling, and exceptional customer experiences