Senior Growth Campaigns Marketing Manager

$146,000 - $200,000/Yr

Amperity - New York, NY

Full-time - Senior

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

Amperity is seeking a Senior Growth Campaigns Marketing Manager to lead and execute integrated top-of-funnel omni-channel campaigns aimed at capturing demand and driving brand awareness among technical decision-makers. This role involves developing digital campaign strategies, managing budgets, and optimizing various paid platforms to enhance return on ad spend (ROAS). The successful candidate will play a crucial role in influencing the go-to-market campaign strategy to attract and convert high-value customers, leveraging data-driven insights and modern marketing practices.

Responsibilities

• Build top of funnel campaigns and strategy aligned to our go-to-market; including owning budget, KPIs, funnel conversion reporting, and digital channel activation.
• Regularly administrate, monitor, and optimize paid platforms (Google, LinkedIn, TikTok, Bing, YouTube, Reddit, Podcasts) including pacing, bidding management, keyword strategy, budget and in-platform campaign development to increase ROAS.
• Map out the buyer's journey to discoverability of Amperity to attract, engage, nurture, and convert leads across multiple campaign touchpoints and integrated channels.
• Build a segmentation strategy to capture attention of key personas who educate through self-discovery, thought leadership, influencers, and community-led forums.
• Experiment and test ways to improve reach, capture demand and optimize inbound for the most cost-effective return on investment across paid and organic channels.
• Drive qualified pipeline across web, email, nurture, paid search, social media, display advertisements, and remarketing for timely sales follow-up of qualified leads.
• Explore new opportunities of investment to assist in scaling our customer acquisition lifecycle efforts and fuel growth with technical audience segments.
• Collaborate cross-functionally with marketing, product, revops, creative and sales teams to thoughtfully scale acquisition efforts and evangelize campaign learnings.
• Evaluate channel conversion, cost and engagement metrics, providing regular recommendations for continuous improvement and campaign optimizations.
• Manage paid search and social media campaign strategy; from managing budget, audience development, creative tests, landing page optimizations, backlinks, email.
• Deliver experiments to test messaging across customer acquisition tactics for B2B companies with long buying cycles.

Requirements

• 8 years experience operating in a digital marketing or demand gen campaigns role, preferably in the B2B tech space, or at a relevant startup.
• 6 years developing integrated, multi-channel digital campaigns to capture demand and convert pipeline to revenue across the lead lifecycle and buying journey.
• Background marketing to technical audiences (developer, IT, data scientist, engineer).
• Proven success testing, optimizing, managing SEO and paid social campaigns with an emphasis on building reports to show insights on cost, conversions and engagement.
• Consistent track record reporting on lead-gen and brand awareness media mix.
• Ability to work in a fast-paced environment that embraces continuous innovation.
• Comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey touchpoints metrics.
• Data oriented, highly analytical, and base decision making on performance.
• Basic understanding building email workflows within marketing automation platforms like Marketo and creating Salesforce reports for campaign conversions.
• Bachelor's degree, preferably in Marketing or Business related equivalent.
• Executed demand campaigns and A/B tests to measure content and messaging receptiveness, audience engagement, and overall KPI performance.

Nice-to-haves

• Knowledge of the Data cloud space would be a plus, but not required.
• Experience building an influencer marketing program that engaged a roster of industry influencers in thought leadership, social media, content, developer communities, product launches.

Benefits

• 100% employee healthcare coverage
• Transportation subsidies
• Comfortable work environment with plenty of snacks
• Self-managed PTO
• Flexibility to work in a way that suits individual needs
• Employee experience perks like events and activities, both in-person and remote