Senior Growth Marketing Manager, Acquisition & CRM

$135,910 - $223,285/Yr

McAfee - San Jose, CA

Full-time - Senior

Remote - San Jose, CA

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Senior Growth Marketing Manager, Acquisition & CRM is responsible for driving acquisition initiatives and leading email campaigns to enhance direct-to-consumer acquisitions. This remote position requires collaboration on marketing initiatives across the company and involves developing key campaigns, overseeing consumer-centered messaging, and optimizing program effectiveness. The role demands strong analytical skills, relationship building, and a focus on customer experience.

Responsibilities

• Support the execution of key growth and messaging initiatives across the company.
• Drive acquisition email, abandon cart, and lead generation programs, overseeing the development of consumer-centered messaging campaigns and templates from conception to execution.
• Build robust test and learn plans to drive consumer adoption and engagement, looking for opportunities to expand.
• Monitor and provide ongoing analysis of program and campaign effectiveness, using findings to optimize and revamp campaigns.
• Incorporate CRM, digital marketing, and customer experience best practices into strategies.
• Work with cross-functional partners to ensure cohesive end-to-end strategy and positive customer experiences.
• Develop best-in-class work and campaigns with strong attention to detail, managing projects end-to-end.

Requirements

• 7+ years in digital marketing and CRM roles focused on acquiring new customers and customer lifecycle communication.
• Proven record of developing and implementing successful strategies to drive growth.
• Familiarity with the latest CRM and ESP technologies.
• Understanding of key intersection points across the customer journey.
• Experience in a high-growth or transformation mindset business.
• Experience with global subscription businesses.
• Experience in the tech/software industry is a plus.

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year