Senior Growth Marketing Manager, Acquisition & CRM

$135,910 - $223,285/Yr

McAfee - San Jose, CA

Full-time - Senior

Remote - San Jose, CA

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Senior Growth Marketing Manager, Acquisition & CRM at McAfee is responsible for driving acquisition initiatives and leading email campaigns aimed at accelerating direct-to-consumer acquisitions. This remote position requires collaboration across various marketing initiatives within the company, focusing on developing key campaigns and optimizing customer engagement strategies.

Responsibilities

• Support the execution of key growth and messaging initiatives across the company
• Drive acquisition email, abandon cart, and lead generation programs, overseeing the development of consumer-centered messaging campaigns and templates from conception to execution
• Build robust test and learn plans to drive consumer adoption and engagement, and look for opportunities to continue to expand
• Monitor and provide ongoing analysis of program and campaign effectiveness and use findings to continually optimize and revamp campaigns
• Stay ahead of and incorporate CRM, digital marketing, and customer experience best practices
• Work with cross-functional partners to ensure cohesive end-to-end strategy, customer journeys, and positive experiences
• Develop best-in-class work and campaigns, with strong attention to detail and ability to manage projects end-to-end
• Build strong relationships and collaborate across various levels of partners and skill sets
• Exhibit excellent analytical and critical thinking skills
• Maintain a strong focus on the customer and customer experience
• Demonstrate persuasive verbal and written communication skills
• Move with speed and purpose

Requirements

• 7+ years in digital marketing and CRM roles, focused on acquiring new customers and customer lifecycle communication
• A consistent and proven record of developing and implementing successful strategies to drive growth
• Familiarity with the latest CRM and ESP technologies
• Understanding of key intersection points across the customer journey
• Experience in a high-growth or transformation mindset business
• Experience with global subscription businesses
• Experience in the tech/software industry is a plus

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year