Senior Growth Marketing Manager, Diagnostic Imagin

IDEXX Laboratories - Westbrook, ME

Full-time - Mid Level

Westbrook, ME

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Growth Marketing Manager for Diagnostic Imaging at IDEXX will spearhead demand generation marketing efforts, focusing on customer acquisition, engagement, and retention. This role is pivotal in developing and executing growth strategies for a diverse portfolio that includes x-ray systems, software, and AI-enabled service solutions. The manager will collaborate with sales and marketing teams to drive lead generation and ensure alignment with sales goals, utilizing marketing automation and analytics to optimize campaign performance.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to generate and nurture leads.
• Create strategies for capturing and converting leads through various marketing channels.
• Collaborate with sales teams to align demand generation efforts with sales goals.
• Manage CRM and marketing automation platforms for campaign execution and lead management.
• Monitor and analyze campaign performance using analytics tools to measure ROI.

Requirements

• 5-7 years of experience in demand generation marketing with a proven track record of success.
• Hands-on experience managing and optimizing multi-channel marketing campaigns.
• Experience with marketing automation platforms and CRM systems for campaign execution.
• Strategic mindset with expertise in content strategy and digital marketing best practices.
• High analytical proficiency to leverage data-driven insights for strategic development.

Benefits

• Competitive compensation
• Incentives and benefits
• Positive and respectful work culture
• Opportunities for learning and discovery