Rocket Money - New York, NY
posted about 2 months ago
Rocket Money's mission is to empower people to live their best financial lives. As a key player in our growth team, you will report to the Director of Growth - Digital and be responsible for expanding our digital paid-acquisition strategy. This role involves overseeing the execution, analysis, and optimization of various digital marketing channels including paid social, paid search, affiliates, and ad networks. You will be expected to lead the strategy and execution of Rocket Money's digital user acquisition program, aiming to rapidly expand our scale while maintaining efficiency. Your responsibilities will include managing and allocating the digital marketing budget effectively, ensuring that resources are utilized efficiently to achieve acquisition goals. You will regularly report on and optimize budget allocation to meet Return on Ad Spend (ROAS) and spending targets. Utilizing advanced analytics and A/B testing, you will optimize campaigns for both efficiency and performance. A critical part of your role will be to meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance performance across all digital verticals. In addition to managing existing channels, you will be tasked with expanding our portfolio of digital acquisition channels through fearless testing, optimization, and reporting. You will also lead creative strategy across various digital acquisition verticals, conducting deep levels of creative analysis and translating these insights into actionable directions. Collaboration will be key, as you will work cross-functionally with teams in Creative, Data, Engineering, Product, and CRM to align marketing strategies with project development and company goals. Furthermore, you will mentor a high-performing team of growth marketers, fostering a culture of continuous learning and improvement. Staying up to date on industry trends and identifying first-to-market opportunities will establish you as an expert in the mobile app and web user acquisition space.