Senior Growth Marketing Manager - Digital

$140,000 - $165,000/Yr

Rocket Money - New York, NY

Full-time - Mid Level

New York, NY

About the position

Rocket Money's mission is to empower people to live their best financial lives. As a key player in our growth team, you will report to the Director of Growth - Digital and be responsible for expanding our digital paid-acquisition strategy. This role involves overseeing the execution, analysis, and optimization of various digital marketing channels including paid social, paid search, affiliates, and ad networks. You will be expected to lead the strategy and execution of Rocket Money's digital user acquisition program, aiming to rapidly expand our scale while maintaining efficiency. Your responsibilities will include managing and allocating the digital marketing budget effectively, ensuring that resources are utilized efficiently to achieve acquisition goals. You will regularly report on and optimize budget allocation to meet Return on Ad Spend (ROAS) and spending targets. Utilizing advanced analytics and A/B testing, you will optimize campaigns for both efficiency and performance. A critical part of your role will be to meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance performance across all digital verticals. In addition to managing existing channels, you will be tasked with expanding our portfolio of digital acquisition channels through fearless testing, optimization, and reporting. You will also lead creative strategy across various digital acquisition verticals, conducting deep levels of creative analysis and translating these insights into actionable directions. Collaboration will be key, as you will work cross-functionally with teams in Creative, Data, Engineering, Product, and CRM to align marketing strategies with project development and company goals. Furthermore, you will mentor a high-performing team of growth marketers, fostering a culture of continuous learning and improvement. Staying up to date on industry trends and identifying first-to-market opportunities will establish you as an expert in the mobile app and web user acquisition space.

Responsibilities

• Lead the strategy and execution of Rocket Money's digital user acquisition program to rapidly expand our scale at efficiency (paid social, paid search, affiliates, ad networks, etc).
• Manage and allocate the digital marketing budget effectively, ensuring resources are used efficiently to achieve acquisition goals.
• Regularly report and optimize budget allocation to meet ROAS and spend targets.
• Use advanced analytics and A/B testing to optimize campaigns for efficiency and performance.
• Meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance performance in each digital vertical.
• Expand our portfolio of digital acquisition channels with fearless testing, optimization, and reporting.
• Constantly research and recommend opportunities for scale and growth.
• Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions.
• Collaborate cross-functionally with Creative, Data, Engineering, Product, and CRM to align marketing strategies with project development and company goals.
• Collaborate on growth experiments and initiatives that drive efficient conversions in ways we haven't tested before.
• Mentor a high functional team of growth marketers, providing guidance and support to help them achieve their goals.
• Foster a culture of continuous learning and improvement within the team.
• Establish yourself as the expert in the mobile app + web user acquisition space by staying up to date on industry trends and identifying first to market opportunities.

Requirements

• 4-6 years experience in user-acquisition and data-driven marketing at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups.
• Data wizard with a deep analytical background in growth KPIs (ROAS, CAC, LTV:CAC, Contribution to ROAS, etc.) and the ability to translate learnings into actionable strategy.
• Experience leading highly functional media buying teams with a track record of beating revenue and ROAS goals.
• Expert in the mobile app install acquisition space; web acquisition experience is preferred as well.
• Self-starter and naturally curious, with a deep need to understand the underlying rules governing human responses to our communications.
• Constantly challenging the status quo, asking pivotal questions, and turning to existing data or launching experiments to answer them.
• Insatiable curiosity, constantly asking questions to identify and improve upon every aspect of the channels managed.
• Advanced Excel and/or SQL user; bonus points for experience in Looker.

Benefits

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)