Senior Growth Marketing Manager, Integrated Media

Credit Karma - Charlotte, NC

Full-time - Senior

Charlotte, NC

1,001-5,000 employees

Administrative and Support Services

About the position

As the Senior Growth Marketing Manager, Integrated Media, you'll be the driving force behind our full-funnel media strategy. You'll collaborate across teams to craft and deliver impactful campaigns that span the entire customer journey, from awareness to conversion. You'll analyze data to optimize performance, allocate budgets strategically, and ensure a consistent brand experience across all channels. This role requires a strategic thinker with exceptional media expertise who can balance multiple priorities and drive business growth.

Responsibilities

• Develop media strategy and execute integrated marketing campaigns that span the entire customer journey, from awareness to conversion.
• Collaborate with brand, creative, growth marketing, analytics and external agencies to ensure seamless campaign execution and a consistent brand experience across all channels.
• Plan and allocate a marketing budget across different channels and initiatives, balancing brand-building activities with performance-driven campaigns.
• Analyze campaign performance, identify key insights, and optimize strategies to maximize ROI and achieve overall business goals.
• Conduct market research and competitive analysis to inform marketing strategies and identify new opportunities.
• Stay abreast of industry trends, emerging technologies, and best practices in integrated marketing.
• Contribute to the development and refinement of our overall marketing strategy, ensuring alignment with business objectives.

Requirements

• 8+ years of experience in marketing, with a proven track record of developing and executing successful integrated marketing campaigns.
• Experience in the FinTech industry is a plus, but not required.
• Capable of effectively balancing brand awareness, category consideration, and direct response initiatives.
• Expertise in a variety of marketing channels, including digital, social media, content marketing, out of home, and email marketing.
• Proficiency in marketing analytics tools and technologies.
• Strong communication, presentation, and interpersonal skills.
• Have managed sizable media budgets and optimizing spend based on performance insights.
• Capability to pivot and adapt strategies quickly in a fast-paced, changing environment.

Nice-to-haves

• A strategic thinker with a deep understanding of the customer journey and how to effectively engage audiences at each stage of the funnel.
• A strong collaborator who can build relationships and effectively communicate with diverse stakeholders across the organization.
• A data-driven mindset with the ability to analyze campaign performance, extract insights, and translate them into actionable recommendations.
• A passion for marketing and a desire to stay ahead of the curve in a constantly evolving industry.
• A proactive and results-oriented individual with a strong sense of ownership and accountability.

Benefits

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December