Senior Growth Marketing Manager, International

$130,000 - $155,000/Yr

Dr Squatch - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Chemical Manufacturing

About the position

The Senior Growth Marketing Manager, International at Dr. Squatch is responsible for leading performance marketing strategies across various channels to drive growth in international markets. This role involves managing budgets, overseeing marketing operations, and collaborating with cross-functional teams to enhance the marketing tech stack and creative processes. A strong analytical background is essential for measuring KPIs and making data-driven decisions to support growth goals.

Responsibilities

• Develop and execute performance marketing strategies across growth marketing channels for international markets including Meta, TikTok, Snap, Affiliates/Influencers, and Google.
• Manage budget allocation across channels and categories to maximize ROI while meeting acquisition and revenue targets.
• Oversee day-to-day growth marketing operations including goal and budget setting, performance tracking, team and agency management, and marketing calendar management.
• Collaborate on growth forecasting with the VP of Growth and be responsible for paid channels' Return on Investment (ROI) and revenue targets.
• Measure and report on KPIs (CPA, ROI, LTV) on a daily, weekly, and monthly basis in support of growth goals.
• Conduct detailed channel analysis and uncover insights to make informed decisions on audience, categories, campaigns, creatives, and measurement/data issues.
• Oversee internal growth managers, agencies, and off-shore ops personnel ensuring alignment on strategies/roadmap and high team engagement and development.
• Lead projects to improve the marketing technology stack including attribution, incrementality measurement, and growth data systems.
• Conduct research and best practices on creatives for owned channels and collaborate with the creative team to drive an effective creative growth engine.
• Collaborate with Integrated Marketing, Retention, and Marketplaces teams on go-to-market campaigns for new products and categories.

Requirements

• 5+ years of performance marketing experience in B2C technology start-ups, with a focus on growth marketing channel management.
• 2+ years of management experience developing high accountability and high engagement growth marketing teams.
• Strong analytical skills with the ability to conduct in-depth channel analysis and act on insights.
• Proficiency in Excel and BI visualization tools such as Looker and Tableau; SQL skills are a plus.
• Expertise in Meta performance advertising; proficiency in TikTok, Snapchat, and Affiliates is a plus.
• Deep knowledge of growth creatives best practices and ability to collaborate effectively with creative teams and agencies.
• Experience working with product, engineering, and analytics on marketing tech products.
• Excellent written and verbal communication skills, with the ability to explain complex concepts effectively.
• High sense of urgency and ability to get things done without perfect resources.
• Interest in health and wellness, personal care, and/or eCommerce industries.

Nice-to-haves

• Experience with DTC brands or international markets is a plus.

Benefits

• Medical, dental, and vision insurance
• 401k with company match
• Paid time off (PTO)
• Healthy snacks
• Frequent company events
• Free products