Senior Growth Marketing Manager, International

$130,000 - $155,000/Yr

Dr Squatch - Marina del Rey, CA

Full-time - Mid Level

Marina del Rey, CA

Chemical Manufacturing

About the position

The Senior Growth Marketing Manager, International at Dr. Squatch is responsible for leading performance marketing strategies across various channels to drive growth in international markets. This role requires a strong analytical background and involves managing growth marketing operations, collaborating with cross-functional teams, and overseeing internal and external resources to achieve revenue targets. The position is hybrid and based in Marina del Rey, CA, reporting to the VP of Growth.

Responsibilities

• Develop and execute performance marketing strategies across growth marketing channels for international markets (CA/AU/EU/UK/DACH).
• Build the foundation for fast growth moving forward.
• Collaborate heavily with the US growth marketing team.
• Manage budget allocation across channels and categories to maximize ROI while meeting acquisition and revenue targets.
• Manage day-to-day growth marketing operations across channels: goal and budget setting, performance tracking, team and agency management, marketing calendar management, creative requests.
• Collaborate on growth forecasting with the VP of Growth and be responsible for paid channels Return on Investment (ROI) and revenue targets.
• Rigorously measure and report on KPIs (CPA, ROI, LTV) on a daily, weekly, and monthly basis in support of growth goals.
• Conduct detailed channel analysis and uncover insights to make informed decisions on audience, categories, campaigns, creatives, and measurement/data issues.
• Regularly present data to leadership and peers.
• Oversee internal growth managers, agencies, and off-shore ops personnel ensuring alignment on strategies/roadmap and high team engagement and development.
• Find opportunities and lead projects to improve marketing technology stack: attribution, incrementality measurement, growth data systems, LTV model, landing pages CMS, etc.
• Conduct research and best practices on creatives for owned channels and collaborate with the creative team to drive an effective creative growth engine.
• Collaborate with Integrated Marketing, Retention, and Marketplaces teams on go-to-market campaigns for new products and categories.
• Collaborate with product, engineering, and larger marketing teams on cross-functional growth projects to drive growth.

Requirements

• 5+ years of performance marketing experience in B2C technology start-ups, driving best in class growth marketing channel management.
• 2+ years of management experience developing high accountability and high engagement growth marketing teams.
• Highly analytical skill set with a bias to action.
• Proficient with Excel and other BI visualization tools like Looker, Tableau, etc.
• Ability to pull data from multiple sources and spot discrepancies and data abnormalities.
• Expert in Meta performance advertising; proficiency in TikTok, Snapchat, and Affiliates is a plus.
• Deep knowledge of growth creatives best practices and a natural curiosity to drive continuous improvement.
• Experience working with product, engineering, and analytics on marketing tech products.
• Excellent written and verbal communication skills.

Nice-to-haves

• SQL skills are a plus.
• Interest in health and wellness, personal care, and/or eCommerce industries.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance