Senior Growth Marketing Manager- Paid Search

$162,000 - $198,000/Yr

Earnin - Palo Alto, CA

Full-time - Mid Level

Hybrid - Palo Alto, CA

Administrative and Support Services

About the position

As a Senior Growth Marketing Manager at EarnIn, you will be instrumental in driving the growth of new products, particularly Early Pay, through strategic marketing campaigns across various digital and offline channels. This role emphasizes designing and optimizing growth strategies to enhance product adoption, collaborating closely with cross-functional teams to develop comprehensive paid growth plans, and ensuring alignment across all marketing channels.

Responsibilities

• Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels, including paid search (SEM), social, in-app video and display, programmatic, and retargeting.
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics.
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts.
• Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities.
• Work cross-functionally with analytics, product, creative, and finance.
• Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value.

Requirements

• Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max.
• Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search.
• Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance.
• Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution.
• Collaborative team player who works closely with internal and external stakeholders to ensure alignment on goals and strategies.
• Proficiency in SQL is highly valued but not required.
• 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search.
• Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail.
• Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners.
• Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes.
• A genuine interest in helping build a financial system that works for everyone.

Nice-to-haves

• BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields.

Benefits

• Competitive salary range of $162,000 - $198,000 + equity + benefits.
• Hybrid work model with the expectation of working from the Palo Alto office 2 days per week.