Senior Growth Marketing Manager - Remote USA (*Eligible States)

$141,640 - $161,874/Yr

The RealReal - Bellflower, CA

Full-time - Mid Level

Remote - Bellflower, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The RealReal is seeking a hands-on Senior Manager of Growth Marketing to enhance online marketing programs across various platforms, including search/shopping, paid social, display, and online video. This pivotal role, reporting to the VP of Acquisition Marketing, focuses on maximizing new customer acquisition and revenue through strategic planning and execution. The position involves collaboration with multiple teams to drive results and optimize marketing efforts.

Responsibilities

• Lead planning, management, and execution of all SEM/PPC/Shopping, paid social and display campaigns on Alphabet platforms.
• Build and execute a robust SEM & Shopping strategy including 6 to 18 month strategy on planned initiatives and expected business impact.
• Continuously manage spend to goals on deployment and ROI with limited variance on our programs on search/shopping, Google display and YouTube video.
• Actively manage relationships with platform teams and internal product and technology teams to ensure account optimization and data accuracy.
• Proactively update customer acquisition strategy on search, shopping and Google platforms to meet evolving business goals.
• Collaborate with SEO team to cross-share insights and improve performance of both SEO and SEM.

Requirements

• Minimum 5 years experience in growth/performance marketing.
• 2-3 years experience mentoring team members.
• Hands-on management of Google Ads and social/video platforms.
• Strong analytical skills with experience in analyzing raw data and making recommendations.
• Strong attention to detail with experience in campaign set-up and budget management.
• Highly collaborative with strong communication and interpersonal skills.
• Experience with advanced measurement methodology including attribution and incremental lift testing.
• Proven ability to work cross-functionally.
• Google Adwords certified.

Nice-to-haves

• Marketplace experience (buyers and sellers) preferred.

Benefits

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• Unlimited Discretionary Time Off (DTO) and 10 Paid Company Holidays