Goto.Com - Lincoln, NE
posted 2 months ago
As a Senior Growth Marketing Manager at GoTo, you will play a pivotal role in shaping the marketing strategies that drive customer engagement and conversion for our GoTo Resolve and Rescue products. This position is remote-centric, ideally suited for candidates in the Eastern or Central Time Zone in the United States. You will be part of a dynamic marketing team that is passionate about storytelling and innovative marketing strategies, working collaboratively to enhance the company's interaction with customers, prospects, and employees. Your day-to-day responsibilities will include optimizing the trial experience for new customers, implementing growth hacking tactics, and leveraging data insights to improve the customer journey from acquisition to adoption. In your role, you will own the in-product unboxing and email nurtures for new customers, defining and executing an A/B testing strategy to drive activation and conversion. You will spearhead new customer acquisition tactics, including social activations and community engagement, while monitoring key metrics to identify areas for improvement. Collaboration will be key as you coordinate with Product Management, UX, and Product Marketing to standardize tactics for driving feature awareness and adoption. Additionally, you will work across various teams, including SEO, digital marketing, and email marketing, to ensure aligned customer expectations and experiences. The ideal candidate will have a strong background in B2B marketing, particularly in trial conversion and product onboarding, with at least 5 years of experience, including 2-3 years in Product Marketing at a SaaS technology company. Excellent communication skills, both written and verbal, are essential, as is the ability to work with technical subject matter experts. A Bachelor's degree is required for this position. At GoTo, we value diversity and inclusion, and we are committed to creating a thriving work environment where all team members can contribute to our success and thrive personally and professionally.